Along with the increasing demand on domestic forklift market and the emergence of rental agreements with banks, foreign forklift enterprises began to enhance their cooperation with forklift enterprises in China in recent years. Nissan forklifts, entering Chinese market for nearly ten years and owning relatively few market shares, planned to conduct their localized production in 2011 so as to reduce the production cost.

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As the process of mechanization and automatics fastened the developing pace, the increase of domestic labor cost stimulated the demands of forklifts, and the factories and warehouses intended to reduce the labor costs through using more forklifts, which enabled the further expansion of forklift market in China.

The person in charge of Nissan forklifts told the media that the operators should fully consider the market features of China and stuck to the market demands when developing new products so as to live on the Chinese market. Against to the fact that China had become one of the largest forklift markets in the world, the competitive force of Nissan forklifts manufactured in Japan was reduced due to the appreciation of Yen, increase of manual costs, high taxation and high electricity price. In order to shorten the delivery period and also to reduce the price, Nissan Forklift finally decided to sell forklifts produced in domestic China since November in 2011. Actually it was not only Nissan Forklift; several other famous foreign forklift brands also had the intention and plan to enhance the localized production in China.

Under such situation that the entrance of conventional foreign brands into China and the fast development of domestic forklift brands, the competition on the forklift market in China would become fiercer. In recent years, the leading forklift enterprise Anhui Forklift Group started to forcefully adjust the product structure and focused on improving the production capacity of key parts, able to produce 200,000 tons of casting structures, 600,000 sets of oil cylinders and 100,000 sets of steering axles. The company also had the advantages on the aspects of transmission system, hydraulic system and working devices as the products could be interchanged with the spare parts of the same category made abroad, not only meeting the demands of producing matching parts, but also providing maintenance service for the customers. At the same time, domestic forklift brands paid more attention to the production quality and after sales service, and some of them began to introduce quality control systems from overseas.

At present, while expanding their market shares in China, domestic forklift enterprises started to export forklift products in batches and took part in the international competition. Chinese forklift enterprises now had stood steadily on the markets in India and Latin America. It was only Anhui Forklift Group that realized to export more than 10,000 sets of forklift in the first half of 2011.

Moreover, Chinese forklift enterprises needed to satisfy the requirements in terms of energy saving and environmental protection on American and European markets and to strengthen their core technologies of forklift development, aiming at building more strong forklift brands and competing on the high-end markets in the global world.

About Anhui Heli

One of the ten largest manufacturers of forklifts in the world, we are also engaged in the production and sales of various construction vehicles, mining machinery, and related spare parts. Furthermore, we are also involved in the outputting of metal materials, petrochemicals (excluding dangerous chemicals), electronic products, electric devices and rubber products.

Having received government investment and support, in addition to cooperating with a Japanese forklift manufacturer in the past, our products meet international quality standards. In 1999 we received ISO9001 certification for our management system, with our products having been evaluated as compliant with European 'CE'quality and safety regulations.

Marketed under our proprietary "HELI" brand, our forklifts are suitable for use in various applications. These include ports and harbors, airports, construction sites, shopping malls, warehouses, and for short distance transportation. With capabilities for forklift truck design, manufacturing, testing and inspection that lead the domestic market, we are the sole company in this field to be listed on the Shanghai Stock Exchange.

With the only national-level forklift R&D center in China, we can also provide scientific consultancy for the domestic materials handling industry. If you are interested in any of our series, please feel welcome to contact us. We are looking forward to working together with your company for future cooperation.