After announcing a new corporate name earlier this year, Hyster-Yale Inc has rolled out new corporate logos.

In April, Hyster-Yale Materials Handling Inc announced it was changing its corporate name to Hyster-Yale Inc, while its wholly owned operating subsidiary, Hyster-Yale Group, Inc., which designs, engineers, manufactures, sells and services Hyster and Yale forklifts and aftermarket parts became Hyster-Yale Materials Handling Inc. 

Both name changes became effective at the close of business on May 31. 

Parent company Hyster-Yale Inc says its new logo represents all its brands: Hyster; Yale; Maximal; Bolzoni; Auramo; Meyer; Nuvera Fuel Cells; and Sumitomo NACCO.

"The new logo unifies our identity and underscores our ongoing commitment to customers through our brand portfolio by creating an umbrella under which we will focus on delivering our promises of providing optimal solutions and exceptional customer care," says Rajiv Prasad, president and chief executive officer of Hyster-Yale Inc. 

"We remain committed to delivering high-quality and innovative solutions across all our brands."

The rebrand also included a new logo for Hyster-Yale Materials Handling, which Prasad says is a visual representation of the company’s dedication to excellence and its promise to never let customers down.

"The soft shape and modern aesthetics of the logo embrace the essence and passion comprised in our vision, values and strategy and serves as a visual reminder of our collective strength and shared commitment," he says. 

In April, the company said the name changes reflected its current structure, after Hyster-Yale Materials Handling was spun off from NACCO Industries as an independent public company in 2012. 

At that time, the company sold lift trucks and related parts and services. 

Since then, the company has evolved into three distinct, but interrelated businesses, forklifts, Bolzoni and Nuvera.

HYSTER is one of the world's leading makers of forklift and warehousing trucks. With 70 years dedicated experience in the materials handling industry and an exclusive network of dealers, we believe we can provide lift truck users with a unique combination of quality products and after sales service.

Our aim is to ensure that your trucks are available when you need them, allowing you to concentrate on your core business.

We hope that you find our site interesting, and look forward to hearing your comments. 

HYSTER has been building lift trucks for over 70 years. The HYSTER story began in 1929 in the North American Lumber industry, with the supply of logging winches. The name HYSTER came from the cries of the workmen-"hoist'er".

The company then began to look for ways to improve general materials handling, and in 1934 built their first piece of mobile lifting equipment called a "cranemobile" which would later become known as the "karry krane".

The first HYSTER lift truck was built in 1935 and by the end of 1940's, HYSTER lift trucks, of various types could be found on ports and docksides, and loading timber yards throughout the U.S.A. and other parts of the world.

In the 1950s, HYSTER established its European headquarter in England, and then built its forklift manufacturing plants in the Netherlands, Scotland, Ireland and Italy, as well as in Australia. In late 1950s, HYSTER invented "Monotrol Pedal Technology" which controls both directions and acceleration. This technology was one of the most advanced technologies and has been used in forklift industry till now. With the developing of its business, HYSTER has built 14 manufacturing plants all over the world with a 16% world market share.

HYSTER Company is the first U.S. lift truck manufacturer to receive ISO9002 registration. The Testing Center which was built in 1960s in Portland is the biggest and best equipped lift truck testing center in the world. Today customers consider the word "HYSTER" and "lift truck" to be synonymous. We, HYSTER China with such a proud heritage will strive hard to make sure that doesn't change.

Shanghai HYSTER has been active in China for many years. Our commitment to serving our customers has led us to make a major investment in China. A totally new, award winning manufacturing and servicing facility became operational in 1999. Besides manufacturing a range of HYSTER products at this facility, the national HYSTER distribution and service network is managed from this centrally situated facility which is located in the Pudong, Shanghai industrial zone.

HYSTER China Headquarter is located in Jinqiao, Pudong Shanghai. The plant was formally opened on April 8th, 1999 with a 26,379m2 facility and over 100 employees. It adopts latest DFT (Demand Flow Technology) in its manufacturing and management system for 2-3 ton diesel trucks followed by one new range of 1.5-2.5 ton electric truck.

HYSTER China will use its worldwide resources to serve the domestic and multinational corporations in China.