Doosan Bobcat EMEA has appointed Wihuri Oy Technical Trade as its new exclusive Bobcat dealer for Finland.

Wihuri Oy will sell Bobcat machines

Wihuri Oy Technical Trade is one of the four divisions of Wihuri Group, which is ranked among the top 50 companies in Finland. The Technical Trade division is a market leader in municipal machines and tools for the management and maintenance of urban environments.

The Wihuri Group operates in three other main industries: the packaging industry, grocery wholesale and air transport.

Expanding from its strong roots in Finland, the Wihuri Group is also an international conglomerate, with approximately 5,400 staff in 30 countries.

Johan Bursell, district sales manager for Bobcat, says: "Partnering with Wihuri is an exciting opportunity for Bobcat to gain the focus from a partner with strong growth ambitions and a solid foundation in providing top-class customer service in the Finnish construction and agriculture markets. Inspired by our 'Next is Now' philosophy, we are currently going through our largest product and model expansions in Bobcat history. Wihuri brings a wide experience and market knowledge to further build on this and expand the business to new heights."

As well as sales and service of the entire Bobcat range, Wihuri Oy Technical Trade will be offering a full selection of genuine Bobcat accessories and parts to support both new and existing Bobcat customers in Finland.

Jonne Honkanen, vice president and general manager of Wihuri Oy Technical Trade, notes his company's long tradition in the construction equipment business. "We are expanding our dedicated sales organisation for Bobcat, with which we can guarantee our customers a first-class service experience."