In September 2018, managing director Xie Yinghua pronounced that since then Ningbo Ruyi would practice the marketing pattern of “agency as the core”, and all the direct selling offices and dealer model would be abolished. Since then, he had led employees of inland sales department to learn and understand the meaning and spirit of “agency system”.

Around the core of “focusing on agent system”, with the purpose of serving the market and agents, manager Xie had launched a series of reforms in the factory on products, technique, quality, after-sale accessory service and so on. Xie stressed that “we should always focus on ‘six product series’, hold on to the demands of ‘agent system’, expedite development, improve quality and efficiency, and build promising picture of steady business, harvest of management and profit, co-development of agent and company.”

The reforms inside Ruyi company has been growing vigorously; just in a few months, the organization framework has been perfected, quality control has been improved, and the supply-demand tension has been eased. Under such a condition, Xie started the market exchange meeting in November, aiming to reach the front line of market, listen to the agents, and get close to them with dialogues.

In just 10 days, manager Xie had visited regional markets in Southwest China, Southern China, Middle China and Northern China. In every market, manager Xie would visit the agents in person and had heartfelt dialogues with them. Different fr-om other channel managers who visited markets previously, Xie’s communication with the agents was centered on the practical needs and difficulties of agents. He learned about their business condition, and listened to their suggestions for the company’s sales policies and after-sales service as well as the company’s competitors’ conditions. While making detailed records, Xie also phoned relative departments of the company when there was any emergent issue, to urge them to reply and rectify.

Besides, this market exchange meeting has various forms– sometimes to visit agents one by one, sometimes to hold collective communication of regional agents. In Shandong region, manager Xie even held an after-sales quality training meeting for all the agents of Shandong region. More than 30 people had participated in that training, and this practice had been praised by all the agents.

Every exchange meeting is a heartfelt communication with the agents, and every voice of agents is valued. After the meeting, manager Xie returned to the company and held a business meeting immediately. He analyzed the problems discovered in the visits one by one, locate the agents’ suggestions to each department and asked them to rectify.

It is of positive and significant meaning for manager Xie to visit the market in late 2018, despite the busy schedule. It further sets the foundation for the inland market plan of Ruyi, which is stick to the selling model of “agent system”, no matter how the market changes and how difficult it is, serve our agents, support them and build a win-win picture!