Loadmac Truck Mounted Forklifts has appointed Atlas Cranes UK to be their exclusive sales and service provider in the UK. It is a move which Loadmac Managing Director Mark Hignett describes as: “The biggest thing to happen in the domestic truck mounted forklift market. Our partnership with Atlas will allow us to provide a level of aftermarket support never before seen in the UK”.

Based in Ross on Wye, Loadmac is the only truck mounted forklift manufactured in Britain and in another clear signal of their intent to grow their UK market share the company has appointed Atlas Cranes UK to be responsible for all sales and aftersales of the product to UK customers.

Hignett explains, “Loadmac is a product proven the world over. We have a presence across Europe, we are growing rapidly in North America and we are market leader in Australia. Now is the time to use this platform to focus our attention on the domestic market and Atlas is the perfect partner to help us achieve this.”

Atlas Cranes UK is a division of long-established German company Atlas GmbH, and provides a wide range of small, medium and large truck loader cranes to customers nationwide. The Loadmac product will be dual branded in the UK and sold in Atlas’ signature orange brand colour.
 
Atlas has a network of fifty service centres and mobile engineers, and their Managing Director Jim Smith believes the Loadmac product will be a perfect fit for their product portfolio. Smith remarked: “It makes total sense for us. We will be selling the product to the same types of customers we are already working with. We pride ourselves on being able to provide our customers with a one-stop-shop solution and Loadmac will fill that gap in our offer. Our engineers will be able to service both cranes and forklifts at the same time, meaning big operational advantages for our customers too.”

Smith continued, “Most importantly for us though, it’s a top-class product and the fact it is manufactured in the UK means we can offer customers unrivalled lead-times and competitive pricing”.

With a 2.5 tonne and 2 tonne models in their product range, Loadmac boasts genuine one-side off load, multi-directional steering and outstanding mechanical durability. The machines are rigorously tested in Australia, one of the harshest environments in the world for truck mounted forklifts, ensuring the machines can thrive in the most demanding conditions.

With sales and technical training being completed throughout April, Atlas Cranes UK will officially begin Loadmac operations from May 1st 2018.