AUSA’s first commercial office in Dubai has been opened since last June. Its main target is to offer a better service to costumers and dealers in the Middle East. It will, as well, get new contacts in the area and nearby countries. There are strong opportunities in Kuwait, Oman, Saudí Arabia or even Iran.

As Manel Serrano, head of the office, says: “Our presence in the area will intensify our footprint in these markets and boost the interest in our leading products such as dumpers and forklifts. It will also allow us to open the market to our Urban Range”.

Mr. Serrano also believes in the great expectations held in that area and the great opportunity that it brings to AUSA’s product range.