Italian forklift manufacturer OMG is the latest company to enter the Australian lift truck market with a variety of models for different applications.

The OMG range will be distributed locally by Komatsu Forklift Australia, with three models in the range allowing Komatsu to offer products in classes one, two, three and five.

OMG’s export manager, Massimo Marchetti, says Komatsu will do the Australian sales and marketing and OMG will be involved in providing sales and service training for the equipment.

Komatsu Australia General Manager Joe Hashem says the arrival of OMG makes it the first all-new brand in the local market for more than 20 years, and it has plenty of advantages for potential operators.

He says the OMG product uses brushless AC electric motors that provide better performance but also reduce the service requirements compared to DC motors.

Hashem also highlighted ergonomics as another strongpoint, with comfortable seating positions and controls placed for ease of use by the operators.

Also drawing praise is the through-mast visibility, which is claimed to be the best available in any reach truck offered in Australia.

The benefit for operators is a reduction in accidents, including less damage to stock and fewer workplace injuries because the operator has a clear view while carrying a load on the tynes.