Newly-announced Yale UK distributor Briggs Equipment UK Ltd has reached an agreement with Yale dealer Forkway Group Ltd that will see Forkway continuing to represent the brand.

Richard Close, CEO of Briggs Equipment, comments, “I am extremely pleased to announce the strategic partnership between Briggs and Forkway, who have such a strong reputation and have demonstrated real staying power throughout their 50 years in business.”

Forkway offers a personal, local service from key regional service centres at Dewsbury and Doncaster, Yorkshire, Amersham in the Thames Valley and Ower near Southampton. This highly efficient local service combined with short chains of command ensure that customers enjoy very flexible solutions and prompt, value-adding service.

Forkway Group, established in 1961, will be celebrating 50 years in the materials handling industry in 2011. This pedigree and expertise has lead to the development of a close working relationship with both Briggs and Yale in the UK. Both Briggs and Forkway enjoy strong customer bases with complimentary demographic and geographic strengths.

In a statement issued by Briggs, the distributor said that Forkway and Briggs "have many common features, but one that is easily overlooked is the length of service of their staff. Not only does this experience mean that customers benefit from over 50 years of business experience but it also ensures customers of continuity and close contact throughout their entire contract."

Richard Close concludes, “Forkway and Briggs recognise each other's strengths, developed over many years, recognising and satisfying their customers' specific needs. Now we want to move to the next level, offering an even better service at local levels in key local markets as well as nationally through a broad-based supply network that adds value for customers from day one.”