The fundamental specifications of K1F series of forklifts made in China were nearly the same with those manufactured in Japan and America, while the differences lied in masts and seats. K1F forklifts, with the environmental protection performance at the highest level in the world, were installed with QD32 engines used on the Nissan commercial automobiles after long-distance driving tests, in accordance with European IIIA and American EPA Tier III emission standard. Fully considering the safety of the operators, the designers of the new forklifts devised safety and support system linked to the switch of forklift seats. When the operator was not on the normal operational position, this system could sense the related actions through the sensors installed in the seats. In addition, the standard devices including mast locking system that could automatically lock the lifting and tilting functions, and porting break alarm buzzers. With the side tilting control system, the locking function of the rear axle could assure that the four tyres of the forklift sticking to the floor steadily when the forklift was turning, enhancing the driving safety. The multi-functional LCD instrument was easy for the operators to read the information of water temperature, fuel, working hours and direction indicator. Equipped with the personal identification system as the standard configuration, only the operator with the pass words could start the forklift. Through the automatic diagnosis system, the fault codes could be indicated and recorded, providing reliable guarantee for correct and rapid maintenance of the vehicle. 

•Targeting at Chinese market to improve the competition through localized production

During the interview, General Manager of Nissan Forklift (Shanghai) Co., Ltd. Hiroshi Fukuda told the journalist that Nissan had positioned China as the most important market.

"The sales amount of industrial vehicles on Chinese market in 2010 reached 200, 000 sets, creating a historically new record. We anticipate that the sales amount would have reached 250,000 sets in this year, through which the expanding speed of the market could be seen clearly," said Fukuda, "although the unstable factors such as appreciation of RMB and rising of the material price still exist, the economy is hopeful and prospective. We can predict that the sales of forklifts in China will continue to increase in the future."

"Several years ago, we started the strategic layout on the market in mainland China, and had the intention to produce forklifts in China. Until today, along with appreciation of Yen, the competition of Nissan forklifts manufactured in Japan became weak," continued Fukuda, "in order to offer better service to the Chinese customers, shortening the delivery period and controlling the price, we make the decision to start to sell the forklifts manufactured in China from November, 2011. This 2.0-3.0 tonnage internal combustion forklifts are the upgrade of Nissan after four years."

•Pursuing high quality, concentrating on the eco-friendly design to gain more customers by the advanced features of the products and form diversified development together with the same category

The logistics industry in China had been a growing market. With the fast development in recent years, it was analysed that the domestic factories mostly focused on low end markets. Numbers of factories manufactured products of the same category at different prices, leading to the situation that the market was at chaos. Against such background, Nissan located to the medium and high end markets, especially the high end market. They showed their hope toward Chinese market in the coming years.