On August 31, 2011, Nissan held the press conference for the sales of the newly launched K1F series of forklifts that were manufactured in China in Shangri-La Hotel Shanghai in Putong District, Shanghai. General Manager of Nissan Forklift (Shanghai) Co., Ltd. Hiroshi Fukuda and Huang Haijiang, Director of Sales Department Kazuhiro Hirata and Manager of Product Development & Design Department from Nissan Motor Co., Ltd. Mitsunaga Sugimoto and the related media attended this conference, witnessing the significant moment for Nissan Forklift (Shanghai). Chinaforklift.com (www.chinaforklift.com, English version: www.forkliftnet.com) was invited to the press conference.

K1F series of internal combustion engine counterbalanced forklift, newly launched onto Chinese market by Nissan according to the localized design, was also a type of product designed under the same concept of 1F series, which was a globalized category earlier launched by Nissan in 2007 and more than 30, 000 sets of which were sold in the whole world. Featured with such advantages as environmental protection, safety, high quality and low fuel consumption, Nissan K1F series of internal combustion engine forklift was new force entering the logistics field in China.

Mitsunaga Sugimoto from the Product Development & Design Department of Nissan Motor Co., Ltd. Introduced the specifications of K1F series of internal combustion engine forklifts in detail, saying that this new series of forklifts were excellent in terms of eco-friendly design, operational safety, high quality, satisfied driving experience and low fuel consumption. "We are confident that K1F series has accumulated all the advantages of 1F forklifts, and this new forklift will be introduced to the medium and high end customers in China," said Sugimoto on the conference.

General Manager of Nissan Forklift (Shanghai) Co., Ltd. Hiroshi Fukuda, Director of Sales Department Kazuhiro Hirata and Mitsunaga Sugimoto from the Product Development & Design Department of Nissan Motor Co., Ltd. received the interview of Chinaforklift.com (www.chinaforklift.com, English version: www.forkliftnet.com) .

•As for the new forklift, the key parts were imported from Japan and most of the other parts were high quality accessories purchased from the domestic factories. Nissan commissioned Zhejiang Hangcha Group Co., Ltd. to manufacture the new forklifts by applying the processes derived from the design and development of automobiles.

The engines, transmissions and hydraulic pumps installed on Nissan K1F series of ICE forklifts were imported from Japan, while other parts and accessories were from the domestic factories, which was accorded with Nissan's globalization standard. Despite the key parts that were imported from Japan, Nissan was also responsible for the authentication of the parts purchased in China. The forklifts would be checked and authenticated under the trials in the Japanese way, and this series of forklifts were commissioned to be manufactured by Zhejiang Hangcha Group Co., Ltd.

According to the managers, the decision that they chose to manufacture the new forklifts in Hangcha rather than establishing a new factory was made after thorough consideration. Firstly, there would be a number of issues to be considered before establishing a new factory in China; secondly, the competition between forklift manufacturers in China was too fierce; and thirdly, domestic market in mainland China was mostly low and medium while Nissan targeted at medium and high end markets. After sufficient consideration and preparation, Nissan finally decided to manufacture these forklifts in Hangcha.

The new forklifts would be manufactured by the processes gained from the design and development of automobiles. Together with the full use of the production capacity of Hangcha Group and the way of production in Nissan Forklift, these forklifts reached the quality requirements of Nissan.

It was informed that the Nissan forklifts manufactured in China had passed the highest checking standards and got the production licence. K1F series of localized forklifts were put into production and would be sold in November.
 
•K1F series of ICE forklifts were clean in emission, low in fuel consumption and noise and  excellent in driving stability with reliable equipment and durable usability.