Mahindra & Mahindra Limited received two coveted Awards from Frost & Sullivan in the Diesel Generators (Gensets) Segment, for being the 揗ost Preferred Genset Brand Telecom (Cell-site) Segment?and the 揃est Bang for Buck in the Indian Genset Market?in 2010. The Awards were presented to Mahindra & Mahindra Limited at the Indian Backup Power Industry Excellence Awards Banquet, organized at the Leela Kempinski, Gurgaon, recently.

Mahindra & Mahindra Limited was bestowed these top honors for its excellent performance and outstanding contribution to the Genset Industry, by achieving a customer-based leading position in the market. Frost & Sullivan抯 Best Practices Awards are based on extensive research, market analysis, assessment of participants competing/operating in this market, followed by interactions with various end users. This year, the companies were evaluated on parameters like industry penetration, up-time, trouble-free performance, overall customer satisfaction, and likelihood of buying for future requirements.

Mahindra Powerol is part of the US $7.1 billion Mahindra Group, which is among the top 10 industrial houses in India. Mahindra entered the Power Generation business in 2002. Within a short span of eight years, Mahindra Powerol has become the leading Genset supplier to the Telecom Sector in India. The Company has increased its revenue from US $1.2 million to US $225 million. It has sold around 150,000 gensets and engines to a wide variety of customers in India. Mahindra Powerol has product offerings ranging from 5-500 kVA Gensets. It has also developed Bio-diesel Gensets for the range 7.5-62.5 kVA. Other than Gensets, Mahindra Powerol also markets engines for applications in agriculture, cranes, forklift, compressors, and concrete mixtures. Mahindra has also extended its marketing efforts in the international arena - in geographies like Latin America, Africa, the Middle East, Southeast Asia, and the SAARC countries.

Speaking on the occasion, Mr. P Palaniappan, Business Head, Powerol Business said, 揊rost & Sullivan has been a catalyst in bringing the industry together in a common forum. These awards would set pace for self regulation and trigger product improvements and best practices. Powerol is proud to receive the Voice of Customer award for Telecom (Cell-site) segment, second time in a row.?

Presenting the Awards, Amol Kotwal, Deputy Director, Energy and Power Systems Practice, Frost & Sullivan said, 揗ahindra Powerol has established itself as one of the leading suppliers in the Indian Genset Market, especially in the Telecom Sector. Its penetration in the Telecom Sector is commendable. Emerging as the foremost preferred Genset brand in this segment, is the result of relentless effort put in by the Mahindra Powerol team to build the Powerol brand. By offering Gensets at extremely competitive prices and backed by an excellent after-sales service network, Mahindra Powerol has been able to address customer requirements. The 態est Bang for Buck?Award is a true reflection of Mahindra Powerol offering value-for-money products/services to its customers.?br>
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About Mahindra & Mahindra Limited:

Mahindra & Mahindra Ltd., the tractor and utility vehicle major in India, made a foray into Power Generation in 2001-02. Today, Mahindra engines, under the brand name, Mahindra Powerol, are powering Diesel Gensets up to a rating of 500 kVA in India and global markets. These Diesel Gensets incorporate the latest technology and offer several advantages ?they respond faster to sudden loading conditions, vibrate less, have lower noise levels, are best-in-class in fuel efficiency, offer low maintenance costs, and are designed to assure hassle-free operation for over 10,000 hours.

Mahindra Powerol DG sets are the first choice for telecom majors, who use the same to support their communication networks across India. With strong service support of over 150 exclusive service stations, Mahindra Powerol is the most preferred Genset brand, today, in the Telecom and Retail Segments.

Mahindra Powerol DG sets are also sold through branded showrooms for retail customers across the country. Today, Powerol has more than 70 exclusive showrooms in India. Mahindra Powerol DG sets are approved by the CPCB (Central Pollution Control Board) for Noise and Emission levels and are environment-friendly.