Genie, an industry leading brand manufactured by Terex Aerial Work Platforms (AWP), is entering the world of social media with its Facebook, Twitter and YouTube sites. Through these sites, Genie is aiming to better connect with an online community of customers, end users and team members while also building brand awareness and customer loyalty.

“We are continually seeking new ways to tap into our customers and improve our product offerings and services,” said Mike Samora, Global Director of Marketing, Terex AWP. “Social media will allow our customers to come together in online communities to discuss and share ideas related to the Genie® brand. This presents us with an opportunity to listen to individuals on a more personal level and achieve real-time results.”

Updated regularly, the Genie sites will feature company news, product and service updates, industry-related news, promotional activities, contests and prizes. This will benefit all online followers by providing a new level of participation.

About Terex

Terex Corporation is a diversified global manufacturer operating in four business segments: Terex Aerial Work Platforms, Terex Construction, Terex Cranes, and Terex Materials Processing & Mining. Terex manufactures a broad range of equipment for use in various industries, including the construction, infrastructure, quarrying, mining, shipping, transportation, energy, refining, and utility industries. Terex offers a complete line of financial products and services to assist in the acquisition of Terex equipment through Terex Financial Services.