IRVINE, Calif., (March 3, 2009) – For the fifth consecutive year, Toyota Material Handling, U.S.A., Inc.’s (TMHU) lift trucks have been named number one in quality and value in an independent survey conducted by Reed Business Information.

The annual survey was conducted by Reed Business Information’s Research group on behalf of Modern Materials Handling magazine to help evaluate the current state, trends and practices in manufacturing, warehousing and distribution environments. Responses were collected from 433 industry decision-makers involved in the purchasing of material handling equipment, products, technologies and services.

“This annual survey provides valuable feedback from a critical audience - those who rely on lift trucks to run their daily operations,” said Brett Wood, president of TMHU. “During these challenging economic times, it is especially meaningful for Toyota to be named number one in value. And in the interest of ‘continuous improvement,’ Toyota will further its efforts to raise the bar in addressing the evolving product and service needs of our customers.”

Respondents represented companies from a wide range of industries, including: wholesale trade, electronic equipment, food and beverages, retail trade and fabricated metals. Specific topics represented in the survey include best practices, the purchase decision process for materials handling solutions, methods for evaluating manufacturing and warehouse operations, economic impact on materials handling organizations and usage of and investments in technology and materials handling solutions.

About Toyota Material Handling, U.S.A., Inc.

Celebrating more than 40 years of established operations in the United States, Irvine, Calif.-based Toyota Material Handling, U.S.A., Inc., (TMHU) has been the No. 1 selling lift truck supplier in the U.S. since 2002 and currently offers a full line of high-quality lift trucks sold under the Toyota brand. TMHU, as the sole United States distributor for Aichi, now offers a line-up of aerial work lifts, including scissor lifts, crawler and wheeled boom lifts designed specifically to meet a wide range of indoor and outdoor needs.

Built on a reputation of excellence, Toyota remains popular due to its quality, durability and reliability. Quality is the hallmark of Toyota’s world-renowned Toyota Production System practiced at all Toyota manufacturing facilities, including Toyota Industrial Equipment Manufacturing (TIEM). Most of the Toyota lift trucks sold in the United States are manufactured at TIEM in Columbus, Ind.

TIEM, and all Toyota manufacturing plants in the U.S. and Canada, comply with the ISO 14001 standard from the International Organization for Standardization (ISO), and have been honored for their environmental management systems and dedication to continuous improvement.

Toyota’s commitment to excellence in customer service extends nationwide. Sixty-eight authorized Toyota Industrial Equipment dealers, with a total of 190 dealership locations throughout the United States, offer comprehensive customer service support, including one-stop shopping for both new and Certified Used lift trucks, parts and service, fleet servicing, and financing.