In 2020, an unexpected epidemic disrupted the rhythm of the whole society. Schools, shopping malls, exhibitions closed…one after another. As the “barometer” and “wind vane” of China’s foreign trade, the Canton fair, which has been held for 63 years, has been put into the “cloud” for the first time. Negotiation and showing on the online exhibition by 24 hours,  Chinese sellers and foreign buyers stayed at homes to do business and place orders.

At the Canton fair, which was from offline to online first time, Ningbo Ruyi made the live studio a big stage promoting self productsto the global customers.

NINGBO RUYI JOINT STOCK CO.,LTD. is one of the regulars for the Canton fair and has never been absent since its first attendance. Chu Jiwang, the honorary chairmen, and Chu Jiang, the chairman, made speeches in live room on the opening ceremony giving their highly attention to the online Canton Fair. Chu Jiwang, the honorary chairmen, said “it is a special move given this special circumstances, while it is also a new approach to seize the opportunity and breakthrough in crisis by closing up with the world, market and customers”.

Our live show was taken place in both Ninghai and Hangzhou. On Ninghai’s live stream, there were 2 salesmen in suits introducing fluently Xilin products in English in the show room. On Hangzhou’s live stream, 6 pretty saleswomen in same suits were introducing Xilin products and answering the questions which were concerned by customers all the time for the products.

On the first day of the opening ceremony, the company received orders from India, the United Stated, Switzerland, Southeast Asia and South America. These amazing results not only benefited from the company’s flexible foreign trade marketing strategy, but also related closely to the company’s specific planning of live broadcast. To this end, the company set up a live broadcasting working group in advance for this show. In order to ensure the effect of live broadcast, not only preparing the equipment, products shooting, but also preparing the live broadcast materials, inviting customers to visit us and providing service by 24-hour online to make sure each customer was taken care of.

From offline to online, from booths to live broadcast rooms, the Canton fair has changed from location and form, and what remains unchanged is the sincerity of exhibitors to strive for innovation, change and development.