On December 23, 2011, Wuhu Ruichuang Forklift Co., Ltd.—part of Chery Automobile Co., Ltd.  (Chery Forklift) held 2012 annual distributor meeting in Wuhu. On the annual distributor meeting which lasted for three days, Chery Forklift firstly expressed their gratitude to the support and help of the distributors of Chery forklifts, and showed their hope to establish a long-term and strategic partnership with all the distributors to realize innovation-driven cooperation and win-win so as to deepen the communication and cooperation between the company and the distributors in the future.
　
The leaders from Chery Heavy Industry Co., Ltd. and Chery Forklift Co., Ltd. attended the meeting. On the annual meeting, the leaders from Chery Forklift Co., Ltd. comprehensively summarized the business performance of the company in 2011 on the aspects of marketing, quality, technology and production, pointed out the deficiencies of the operation and put forward the development prospects of Chery Forklift in 2012. The leaders attached importance to the new commercial policy of Chery Forklift in 2012. Chen Xuexiang, the General Manager of Chery Forklift analyzed the general objective and developing strategy of the company from multiple aspects. He said that Chery would go through three stages before becoming a main brand in the world: firstly to become a famous manufacturing enterprise in material handling equipment field in domestic China by the year 2015, then to construct the company to be a world-class material handling equipment manufacturing enterprises by the year 2020 and then to build Chery Forklift to be one of the popular brands of material handling equipment in the global world. He stressed that Chery should try the best to become a leading enterprise in China with the hardworking in the next five to ten years, holding the determination to catch up with World Top Ten to build a first-class forklift brand in the world. Meanwhile, General Manager Chen also set forth the operating guidelines, marketing strategies, management targets and key working programs of Chery Forklift in the coming 2012. He called for the cooperation with the distributors on the basis of sincerity, service and win-win to create more values for the three parties which respectively referred to the company, distributors and the users so as to advance together with the development of the industry and to contribute more the society in the future. The distributors with outstanding operation performance received the awards on the meeting.

Then, the leader from Chery Heavy Industry Zhao Qianrong delivered a speech on the meeting. He pointed out that Chery forklift was one of the strategic product in Chery Heavy Industry. Chery Heavy Industry Industrial Vehicle Department, now under independent operation for all the projects, had developed various kinds of forklifts and the marketing team had abundant experiences in forklift industry. He said that Chery would adjust the developing thought of forklifts and apply innovative sales models to pay more attention on innovative design and product quality according to the status and features of the market. As for the international market, Chery had a sound foundation for international marketing and would actively expand the professional dealership network for forklifts in the worldwide. When talking about the future development of Chery forklifts, he said that Chery should become the dark horse in forklift and construction machinery industry! “We are confident and also determined to develop the forklift business in Chery to be stronger in the market competition so as to stand among the first-class brands at home and abroad,” concluded Zhao Qianrong.
　　
These reports were comprehensive, objective, full of passion and also rationale, winning the applause from all the attendees. The distributors all confirmed their confidence to cooperate with Chery Forklift further in the coming years, and showed their expectations to the future development of Chery.
　
The distributor meeting of Chery Forklift was successfully closed on December 25. Holding of the meeting would be a great push-over towards the further cooperation between Chery Forklift and the distributors, which would strengthen the confidences of the both to realize sincere cooperation and mutual win-win, quicken the pace of advancing forward together and lay a sounder foundation for the cooperation and development of Chery and the distributos in the future.

About Chery 

Chery Automobile Co., Ltd. was founded in 1997 by five of Anhui’s local state owned investment companies with an initial capitalization of RMB 3.2 billion. Plant construction commenced on March 18, 1997 in Wuhu, Anhui Province, China. The first car came off the production line on December 18, 1999. And on August 22, 2007, the one-millionth car of Chery rolled out the assembly line successfully, which signifies that Chery has already achieved its first-stage goal in the process of building a successful independent Chinese brand, and is now on its way to create a world famous brand through opening and innovation.

In 2006, Chery achieved a total sales volume of 305,200 units, representing an increase rate of 61.5% over 2005; and in 2007, the annual sales volume of Chery reached 381,000 units, increasing by 24.8% compared with 2006. In 2007 also, Chery achieved an annual export volume of 119,800 units. As a result, the overseas sales of Chery had doubled again with an increase rate of 132%, ranking 1st for 5 consecutive years in car export in China.