Recently, the manager of Chinaforklift.com (www.chinaforklift.com, English version: www.forkliftnet.com) paid a visit to the manufacturing base of Lonking forklifts in Songjiang, Shanghai. Xie Yinghua, the General Manager of Lonking (Shanghai) Forklift Co., Ltd. guided the guests to visit the forklift assembly workshop, warehouse of parts and painting line.

With Monarch (ShangHai) Forklift Co., Ltd. located in Shanghai Songjiang Production Base in 2006 as the predecessor, Lonking launched forklift products in the same year. Later the company made strategic adjustment and changed the name to be Lonking (Shanghai) Forklift Co., Ltd. as the whole-funded subsidiary of China Infrastructure Machinery Holdings Limited (“CIMH”). In the past two years, Lonking forklifts caught large parts of market shares relying on the first-class quality and performance-price-ratio.

What prompted Lonking forklifts to develop so quickly?

During the interview, General Manager Xie explained that Lonking’s development mode had been clearly shown by President of CIMH Li Xinyan in the tenet of Lonking’s enterprise culture: Quality orientation is helpful to expand market; The future is dependent upon today’s effort; All value in human life is to be found in productive work. Li Xinyan established Longyan Construction Machinery Factory in Fujian in 1993 and built Longgong (Shanghai) Industrial Park in Songjiang to enter Shanghai market in 1999. in 2005, CIMH was listed in Hongkong. Lonking Forklift was developed under the support of its parent company—CIMH and carried forward the entrepreneurship to work hard and produce more.  

Through the communication with superiors in Lonking (Shanghai), it was strongly shown that the sharp increase of Lonking forklifts sales in these three years had greatly relied on their principle of promoting on a low profile while working on a high profile. To conduct strict regulations on product quality and diligently acquaint with the market trend were the keys leading to the success of Lonking in the rapid development course.

“Though there may be some kind of rumors on the market, we will not pay any attention to. We are busy doing our best to stand steadily during the completion,” General Manager Xie said. When asked the goal of Lonking industrial vehicle in future, he told the manager of Chinaforklift.com that Lonking would hold the seminar of forklift and road machinery suppliers later on which the developing goal would be explained.

On Nov. 26th, Lonking held the seminar of forklift and road machinery suppliers and issued the main content on their News & Announcement as follows:

Chief Executive Operator and President of China Lonking Holdings Ltd. Qiu Debo introduced the three leap-forwards of Lonking during the development course; reported that despite the influence of global financial crisis, Lonking successfully realized the strategic breakthrough of fast-developing products including excavator, forklift, road roller and small loader from January to November in 2009, further improving the integrated strength and brand effect of the enterprise; depicted the key of Back to The Core Strategy and Large Family Culture; and arranged the development planning of the whole Group, especially in terms of the strategic cooperation with forklift and road machinery suppliers as well as merchant invitation for the supply chain during the second “Five-year Plan” as the Secondary Development from 2011 to 2015.

As the announcement mentioned, Lonking moved forward steadily and occupied a position on Chinese market as a model enterprise in this year.

Related to the business strategy which was confidential for the company, Lonking did not issue the detailed plan for industrial vehicles during the second “Five-year Plan”. However, we still could predict that what Lonking industrial vehicle gained in 2009 would become another leap-forward in their development history.

Lonking was exactly at the time of picking up the momentum.

About Lonking

Lonking Holdings Limited (“Lonking”) started its business in 1993. It has experienced a rapid growth rate (averagely 43%) for more than ten years and now become one of the largest manufacturers of construction machinery in China. Lonking has facilities located in Shanghai, Fujian, Jiangxi and Henan for developing and manufacturing of wheel loader, roller, excavator, forklift, motor grader, agricultural machinery and components. The main product – wheel loader has been awarded as “China Top Brand”. The company has ranked at the first place in the world in terms of sales quantity of wheel loader since 2006. In November 2005, the company got listed on the Main Board of the Stock Exchange of Hong Kong Limited. It is the first case of overseas listing in China’s construction machinery sector.