Hangzhou Zhongce Rubber Company Limited, its forerunner was Hangzhou Rubber General Factory, founded at 1958 and has more than 40 years history. On July 1992, the factory was joined with Hong Kong Zhongce Investment Company to found Hangzhou Zhongce Rubber Company Limited. The company possesses Hangzhou Chao Yang Rubber Company Limited, Hangzhou FuchunJiang Chemistry Company Limited and other subsidiary companies and factories to produce various specifications of radial tyre, truck tyre, passenger car tyre, industrial tyre, agricultural tyre, motor cycle tyre, bicycle tyre, wheel-barrrow tyre, rubber crawler belt, tube and miscellaneous rubber products including 14 series and more than 2230 variety and specifications products. Through years technical transforms, it has formed a specialized scope of producing of 17 million sets of tyres, including 8 million sets of semi-steel radial tyres, 2.5 million sets of all steel radial tyres, 60 million sets of bicycle tyres,100 thousand rubber crawlers, 555 thousand square meter of convey belt and 2 million standard meter of rubber tube. In which, tyre product passed China tyre product quality authentication and won the quality authentication of international authorized US Department of Transportation (DOT), Economic Commission of Europe (ECE) and Brazil INMETRO. Bicycle tyre is state famous product. Its technology level and producing scope is in lead of the country. By 2004, the company passed ISO/TS16949 automobile circles quality control system authentication. “Chao Yang” brand all steel radial tyre is commented as “China famous product” “Chao Yang” brand is firmly believed as “China famous brand”. The company ranks into China 500 strong enterprises (436th) again.

Year 2004 was a year of at full speed development on produce and management of Hangzhou Zhongce Rubber Co. Ltd. The whole company accomplished the sell for 5.133 billion yuan, increased 38.95% than previous same period, achieve profit tax 313 million yuan, increased 23.97% than previous same period, outlet delivery value 1.301 billion yuan, increased 61.44% than previous same period. Under the call of “industry promote town”, various economic index of the company ranked front on circles of the country. The enterprise was in a healthy developmental and good running condition and keep an eye on prospect.

Year 2005 is an important year for carrying out scientific develop conception and consolidating the achievement of macroscopic regulated control. It is also a key year for fully accomplishing “Tenth Five” plan, linking up the “Eleventh Five” development and fulfill the construction of advanced manufactured base. The company will accordthe spirit of Central Economic Work Meeting, grasp firmly the opportunity, take advantage to rise, rely on scientific advancement, to become an “aircraft carrier” of Hangzhou, even in the ZhejiangProvince industrial circles.

The management conception of Hangzhou Zhongce Rubber Co. Ltd. is quite explicit. That is “initiation, seeking excellent, mutual active and both win”, to establish market idea, service idea, honorary idea and value idea, to serve customers wholeheartedly. 

On the process of creating state famous brand, we had already, early on 1995, raised the strategy target of “aiming international famous brand, keeping Zhejiang famous brand and creating China famous brand”. The focal point is placed on creating new and seeking excellent. “New” is overtaking world trend, making great effort to exploit new product to fulfill the radial tyre typification gradually. Excellent is to be intensive cultivation on working quality. The quality of product has to be always on the tops, then we can stand on invincible position between competition. Therefore we establish quality control, environment control and workers and staff members healthy and safe of the three management systems. We insist on the systems running effectively, fully and suitably. The enterprise examines the systems internally not less than twice per year. The management examination is convened by general manager personally. As to the problems, the reform measures were implemented by tackling key quality problems by rolling method. In recent two years, the company increased economic beneficial resultsmore than 50%, ranked front on state rubber circles. It is generally acknowledged to be the most health on running, strongest ability on self accumulation and development, the best commercial honorable enterprise in state circles. 

As an important part of automobile, tyre also has been quickly developed. The increase speed is 10.5%. especially the radial tyre representing the develop direction of tyre, even reach more than 30%. It appears that demands exceed supply. Now our company is developing radial tyre vigorously. The radialized product may exceed 60% this year. ( at home, is 40%-50% now). In the meantime, our company ,on the base of market guide, the wheel-barrow tyre product are researched to exploit color tyre and hilly tyre, which are put on market with excellent quality and higher grade, and become sell well product. Thus the wheel-barrow tyre product of our company always ranks in lead. In addition, the company also expands foreign and domestic market vigorously, take creative product as guide, push technology advanced, cooperates technically with international advanced tyre company widely.

In addition, we also make great effort to establish provincial circles technology center and high performance radial tyre research and develop center to exploit advanced technique and user satisfied product continuously. About hardware, we early or later introduce US shaping machine, large 4 roller calendar, Italy RX420 milling machine, German triple tread extruder line, X-ray uniformity tester, Japan dynamic balance tester and other international advanced productive and inspecting equipments. We adopt many kinds of new material to increase tyre anti prick and wear resistant property to satisfy domestic and abroad customers demand. We will successively enlarge the adjustment of product structure, run high and new technique to reform trade industry, strengthen the force of assets regulation again, continuously raise grade of product, increase the technique contain of product, implement advanced material flow control.

To a healthy, high speed developed enterprise, implement of famous brand strategy is more important. In order to exploit international and domestic market demand, to produce more new product and excellent product, we must keep our technique lead on the top grade.acknowledged sufficiently by customers and raise celebrity rating of the brand through various media and propagation.