Hot on the heels of the launch of Hangcha Mexico, the Chinese manufacturer has opened another South American subsidiary, Hangcha Brasil.
Hangcha officials at the official opening in Brazil
This is the ninth overseas branch of Hangcha Group which is accelerating its globalisation strategy.
Hangcha Brasil is located in Indaiatuba, 100 Km from the city centre of Sao Paulo.
Launching the new operation, Judy Tan, general manager of Hangcha Brasil, said: "The establishment of Hangcha Brasil will provide dealers and customers with high-quality products, parts, technical support, training, etc. and will further promote the business in Brazil.”
Eduardo Shinji Matsubara, commercial director of Hangcha Brasil, says the company has had a presence in the Brazilian market since 2007 through representatives. “In 2022, even without local operations, we hit a marketshare of 11%. To strengthen the brand in Brazil, establish closer relationships and support the clients, understand the local demands and have agility and efficiency in the processes, Hangcha has installed its Brazilian headquarters in the industrial district of Indaiatuba."
Hangcha Brasil officials cut the ribbon to launch the new operation.