Brubakken AS in Norway and Brubakken AB in Sweden have been appointed as distributors of Hyster equipment.

Anders Henni

"We are pleased and proud that Hyster has chosen us as a partner going forward," says Anders Henni, CEO of Brubakken AS in Norway. "Our organisations have the same focus on helping customers to benefit from more efficient materials handling and to make operations easier every day. Brubakken's broad service network together with the strong Hyster product range will help us to increase volumes and market share in both Norway and Sweden."

Brubakken will cease its activities with other competing truck brands and invest wholeheartedly in Hyster. The company previously distributed TCM, Konecranes and Merlinum materials handling equipment. Over the past year, it has discontinued its interest in construction machinery and shifted its forklift business into a separate company, enabling Brubakken to focus 100% on the core business of materials handling equipment and forklifts.

"Brubakken and Hyster fit very well as partners due to their long experience in the industry. Hyster has an industry-leading telematics system, Hyster Tracker, and makes major investments in future and sustainable technology. This ensures the right focus on the future and helps us become our customers' natural first choice, today and in the future," says Adam Hamilton, CEO for Brubakken AB in Sweden.

Brubakken has strengthened its sales capacity throughout 2020, with plans to further strengthen the organisation in future.

"Hyster is very pleased with this new partnership. Brubakken's market competencies complement Hyster's, and we are confident that together we can provide new and existing Hyster customers with even more value," says Benno Bonde, regional manager, Nordics for Hyster. "Brubakken is indeed a strong partner for our tough trucks and together we aim to build a long-term relationship and be a serious player in all market segments."

Meanwhile, Nordisk Truck Trans will continue to also market Hyster trucks in Sweden.

HYSTER is one of the world's leading makers of forklift and warehousing trucks. With 70 years dedicated experience in the materials handling industry and an exclusive network of dealers, we believe we can provide lift truck users with a unique combination of quality products and after sales service.

Our aim is to ensure that your trucks are available when you need them, allowing you to concentrate on your core business.

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HYSTER has been building lift trucks for over 70 years. The HYSTER story began in 1929 in the North American Lumber industry, with the supply of logging winches. The name HYSTER came from the cries of the workmen-"hoist'er".

The company then began to look for ways to improve general materials handling, and in 1934 built their first piece of mobile lifting equipment called a "cranemobile" which would later become known as the "karry krane".

The first HYSTER lift truck was built in 1935 and by the end of 1940's, HYSTER lift trucks, of various types could be found on ports and docksides, and loading timber yards throughout the U.S.A. and other parts of the world.

In the 1950s, HYSTER established its European headquarter in England, and then built its forklift manufacturing plants in the Netherlands, Scotland, Ireland and Italy, as well as in Australia. In late 1950s, HYSTER invented "Monotrol Pedal Technology" which controls both directions and acceleration. This technology was one of the most advanced technologies and has been used in forklift industry till now. With the developing of its business, HYSTER has built 14 manufacturing plants all over the world with a 16% world market share.

HYSTER Company is the first U.S. lift truck manufacturer to receive ISO9002 registration. The Testing Center which was built in 1960s in Portland is the biggest and best equipped lift truck testing center in the world. Today customers consider the word "HYSTER" and "lift truck" to be synonymous. We, HYSTER China with such a proud heritage will strive hard to make sure that doesn't change.

Shanghai HYSTER has been active in China for many years. Our commitment to serving our customers has led us to make a major investment in China. A totally new, award winning manufacturing and servicing facility became operational in 1999. Besides manufacturing a range of HYSTER products at this facility, the national HYSTER distribution and service network is managed from this centrally situated facility which is located in the Pudong, Shanghai industrial zone.

HYSTER China Headquarter is located in Jinqiao, Pudong Shanghai. The plant was formally opened on April 8th, 1999 with a 26,379m2 facility and over 100 employees. It adopts latest DFT (Demand Flow Technology) in its manufacturing and management system for 2-3 ton diesel trucks followed by one new range of 1.5-2.5 ton electric truck.

HYSTER China will use its worldwide resources to serve the domestic and multinational corporations in China.