Toyota Material Handling, U.S.A., Inc. (TMHU), the supplier of the number one selling lift truck in North America, today announced three new managerial appointments to support the company’s mission to build on its reputation of excellence.  Effective immediately, Michael Heyden will serve as national field manager, parts & service, Chris Olsen takes on the role of national sales manager-national accounts, and Steve Tadd joins as national marketing manager.

“TMHU is committed to growing its base of repeat customers while tapping into new markets by consistently delivering quality and excellence at every stage – from marketing and sales to parts and service,” said Jeff Rufener, president of TMHU. “Michael, Chris and Steve have nearly 60 years of combined experience among them to enrich our already deep level of leadership across the company. We are pleased to welcome these gentlemen to the TMHU team.”

In his role as national field manager, parts & service, Heyden is responsible for the oversight and management of TMHU’s technical parts and service managers. Heyden brings more than 25 years of experience in field service management and parts product marketing to TMHU, most recently serving as director of parts for Navistar Defense Parts. Heyden earned a Bachelor of Arts in Business Administration and Marketing from Carthage College Kenosha in Wisconsin and an M.B.A. from the University of Wisconsin-Parkside.       

With a proven track record as a sales professional and more than 14 years of experience in all aspects of capital equipment sales, Olsen brings extensive knowledge of retail and channel sales as well as sales management to TMHU. Most recently, he served as sales manager for The Raymond Corporation. As national sales manager for TMHU, Olsen will help drive initiatives for new revenue opportunities. Olsen obtained a Bachelor of Science in political science from Grand Valley State University in Allendale, Michigan.

Tadd joins TMHU as national marketing manager, overseeing TMHU’s nationwide marketing and advertising efforts and supporting the Toyota brand. He is responsible for the brand’s marketing materials, digital presence, advertising, public relations and dealer communications. A passionate marketing leader with extensive dealer network and direct customer marketing experience, Tadd comes to TMHU from Nautic Global Group where he served as director of marketing. Tadd holds a Bachelor of Science degree in Marketing from the Warrington School of Business at the University of Florida and an M.B.A. from The Kellogg Graduate School of Management at Northwestern University.

About Toyota Material Handling, U.S.A., Inc.

Celebrating more than 45 years in business in North America, TMHU is the supplier of Toyota lift trucks, the No. 1 selling brand since 2002. In addition to a full line of high-quality lift trucks, the company’s extended industrial equipment solutions include Automated Guided Vehicles and scissor lifts.

Quality is the hallmark of the Toyota Production System practiced at all Toyota manufacturing facilities, including Toyota Industrial Equipment Mfg., Inc. (TIEM), a zero-landfill facility in Columbus, Ind. TIEM, named a North American Best Plant by IndustryWeek magazine, is a member of the National Safety Council, complies with the ISO 14001 standard from the International Organization for Standardization and has produced more than 450,000 Toyota lift trucks since its opening in 1990.

Toyota’s commitment to excellence in customer service extends throughout the U.S. and Canada. With more than 70 authorized Toyota Industrial Equipment dealers and more than 220 dealership locations throughout North America, Toyota dealers offer comprehensive customer service and support, including one stop shopping for both new and used lift trucks, rentals, parts and service, fleet servicing and financing.