Toyota Material Handling Europe (TMHE) today launches its first forklift design competition for European design students and 2013 graduates under the coordination of the multi awarded TMHE Design Center. The call for entries has started.
Toyota Material Handling Europe (TMHE) invites talented and passionate European design students and 2013 graduates to take up the challenge and enter the Toyota Logistic Design Competition. This year’s theme is ‘Tow Tractors: Industrial Machines in Need of a Makeover’. To fit into a modern intralogistics environment, the tow tractors need a refresh: on top of being heavy-duty, robust, safe and reliable to carry loads over long distances, and helping save time, energy and money, they should equally be stylish.  
 
“We want participants to be inventive, original and daring in their creation of the tow tractor. We would like them to concentrate on the aesthetic value, but also consider today’s material handling challenges such as sustainability. The end product must reflect the Toyota heritage and our core product values: Safety, Durability, Productivity, Driveability and Simplicity,” says Magnus Oliveira Andersson, Head of Design Center at TMHE.

Imagination and effort come with a reward. TMHE offers up to 4,000 euros to the most original and innovative entry. A jury consisting of experts and industry professionals will carefully examine all proposals and choose the best concept. Registration is open as of today and closes on 14th September 2013.