Crown Equipment Corporation, one of the world’s leading forklift manufacturers, today announced Jim Gaskell, director of global Insite™ products, will be participating in a fleet management roundtable discussion at Interlog 2012 in Dallas on June 12. Interlog is a North American conference for after-sales service and reverse logistics professionals in high-tech industries.

Gaskell will discuss how recent advances in warehouse management technology offer manageable ways for companies to reap varied benefits from information available from their forklift fleets. He will also stress that the coherent organization of forklift data is key to optimizing material handling operations and essential to addressing productivity, efficiency and compliance issues in virtually any type of application. Obtaining and understanding meaningful data, such as maintenance costs, truck productivity levels and number of impacts, allows logistics managers to improve productivity by automating processes and consolidating fragmented operations.

“Concerns about the cost and complexity of implementing a comprehensive forklift fleet and operator management program have kept some organizations from moving forward with deployment,”

Gaskell said. “The key to implementing an effective fleet and operator management system is utilizing reliable, scalable and flexible technology that enables a phased approach. As a leader in material handling technology, Crown is committed to providing customers with a comprehensive and practical roadmap that enables them to effectively manage the movement of their fleet, operators and products.”
Crown has also shared its technology-based approach to fleet management in a recent free white paper titled “Forklift Fleet and Operator Management: Optimizing Return Through Phased Implementation.”

About Crown Equipment Corporation
Crown is one of the world’s largest material handling companies. Crown’s award-winning line of lift trucks maintains a reputation for advanced product design, engineering and integrated manufacturing processes. Offering a full range of forklifts, as well as automation and fleet management technologies, Crown seeks to provide customers with forward thinking and innovative products designed to improve performance and lower operating costs. Headquartered in New Bremen, Ohio, Crown offers products that are defining the future of warehouse logistics throughout the world.