From October 18 to 21, 2011, as the grand gathering in the construction machinery industry, the 11th Beijing International Construction Machinery Exhibition & Seminar (BICES 2011)was grandly open in Bejing Jiuhua International Exhibition Center.

Held twice a year, this year’s BICES under the theme of Green, Reform and Lifting the Future, had a total exhibition area of 200,000 square meters. With nearly 1200 exhibitors, BICES exceeded the scale compared with last year, and again became the professional exhibition with the most completed exhibiting products and the largest scale in Asia for construction machinery, construction materials, mining machinery and commercial vehicles in 2011.

As the outstanding representative in the field of industrial vehicle industry in China, Heli Co., Ltd. grasped the opportunity to show the fruitful results and their prospects into the future development of forklift market at the beginning of the twelfth five-year plan, exhibiting six categories and 11 types of products at BICES, including internal combustion forklifts, electric forklifts, reach trucks, loaders, towing tractors and electric warehouse equipments with capacity ranging from 1ton to 45 ton. Among the exhibited products, there were Heli H2000 series of mature forklifts, G series of forklifts for high end market and also the largest 7-ton battery-capacitor hybrid forklifts that presented Heli’s innovative ability in terms of development and showed the leading level in the industrial vehicle industry in China. Moreover, as the product to show that Heli had succeeded in transforming from industrial vehicle manufacturing enterprise to expand their business to the construction machinery field, ZL50EL low-speed energy-saving loader was highlighted at BICES together with BZ030 and BZ050 electric-controlled transmissions with independent intellectual property rights in the way of integrating equipment with their core components, which were all well received by the professional visitors in the industry.

Heli’s stand was located in S115 in the south square in Jiuhua International Exhibition Center. Taking red as the main color, the exhibiting stand was designed elegantly in fashion with white and red matched together, sharply showing the cultural characters of Heli and attracting much attention from the visitors. At BICES lasting four days, crowds of visitors at home and abroad came to Heli’s stand. Heli’s high quality products and completed product lines had won the praises from all the visitors and customer, lots of whom expressed their intention to purchase the Heli products and to cooperate with Heli on the site.

During BICES, Heli also received a large number of professionals in the construction machinery industry. The superiors from the related units such as China Industrial Truck Institution of China Construction Machinery Association (CITA) and China Forklift Company visited the stand of Heli, and journalists from magazine media such as Forklift, Logistics Technology and Application and International Construction Machinery conducted special interviews to Heli. Targeting at the 7-ton battery-capacity hybrid forklift firstly shown by Heli at BICES, Chinaforklift.com (www.chinaforklift.com, English version: www.forkliftnet.com) had already made a special report. In addition, Heli G series of 3 ton forklifts won the first place in the awarding of BICES 2011 Construction Machinery Quality on Framework and Appearance organized by the sponsors.