If the exploration of overseas market was the “beam” for LiuGong to earn better sales performance, the internal operation and management of the Marketing Department was undoubtedly the soundest foundation to construct the building of continuous excellent performance. The enlarging management team of International Marketing Department had been actively explored for a optimal and efficiency internal operation method, through distributing works for each business module so as to connect the working relationship between all the functional departments with powerful cohesive force. The International Marketing Department was passionate to take the annual sales as the target to push forward the cooperation and synergy of each department and to practically improve the operational situation of the company. 
　
LiuGong Foreign Trade Order Management System sponsored by the Business Department had finished the test and improvement, and was officially under the trial on the Internet since April. This management system combined the features of foreign trade and products and conducted an integrated management and control for the business flow including customer management, price offer, order execution, international purchase, delivery management and account management, providing the salesmen a easier and more efficient working environment to accomplish the whole foreign trade business flow, such as offering a price, making an order, following an order and making statistics.
 
To develop products that possessed the regional suitability was the weapon of LiuGong to make profits on the regional market. According to the specific demand of the customers in Thai Land, LiuGong developed loaders with longer booms that could be used for the harvesting and transporting rice to meet the demands on the farm. Responding to the high temperature working environment in steel factory, the hot rolling mills were also successfully launched on the market and were well received by the customers in foreign countries. It was noticeable that LiuGong 816 small-sized loader had defeated the first-class international brand on the Brazilian market with quality dual clutch transmission system and low maintenance cost, becoming the most popular brand of small-sized loaders in Brazil.
 
On August 21, 2011, 46 people from China International Contractors Association formed a delegation to visit LiuGong. The customers of China International Contractors Association were mainly the staff from the construction projects and urban construction projects related to the governments in the Third World. The visiting guests praised highly on the capacity of LiuGong’s workers in terms of producing and developing new products.

In 2011, the construction of overseas business channel in LiuGong got a sustainable development. The amount of foreign dealers increased from 117 in 2010 to 135 in 2011, significantly rising the coverage rate of LiuGong’s overseas dealership network. On the aspects of constructing overseas business channel, LiuGong built a strict market access mechanism and optimization system for the overseas dealers. When choosing dealers from abroad, LiuGong conducted strict supervision and check on the quality and development background, and then carried out assessment every year. All these measures were favorable for the rapid development of LiuGong’s regional market in overseas countries.

LiuGong International Marketing Department was an energetic team. They liked brave soldiers, working hark in hundreds of countries to show the world the developing steps by sales amount and to create LiuGong’s legend with more breakthroughs. It was believed that relying on the workers LiuGong would continue to make better performance with a more open mind and in an internationalized status. The equipments made by LiuGong would earn praises from the whole world.

About LiuGong

Founded in 1958, Guangxi Liugong Machinery Co., Ltd. (LiuGong) is China’s leading construction equipment manufacturer and the first stock-listed company in domestic industry. Employing more than 6000 people and with 2006 revenues of 5.18 billion RMB, including 67.3 million USD from exports, LiuGong is the world’s second largest wheel loader manufacturer for annually outputting more than 20,000 units.