With outstanding sales performance created by the International Marketing teams, Guangxi Liugong Machinery Co., Ltd. (LiuGong) wrote a new page in the history of development. From January to August, the overseas business in LiuGong realized a sales performance exceeding RMB 1.7 billion Yuan with a year-on-year increase of 90% and sold equipments accumulatively up to 5400 sets with a year-on-year increase of 70%. This was a proud accomplishment, which not only reflected the rapid development and continuous breakthrough of international business in LiuGong, but also was an evidence to the whole world that LiuGong was on the momentum to become a globalized enterprise.

Overseas branches of LiuGong were credited for their efforts and achievements, especially those companies in Middle East Asia, Europe and Russia and also the business office in Beijing. LiuGong sold more than 800 sets of equipments on the market of Middle East Asia, increasing 180% compared with the same period last year; 900 sets of equipments on the market of Europe and Russia, realizing a year-on-year increase of 250%. Besides, LiuGong also enlarged their marketing scales in North America, Latin America, South East Asia and North Africa.

•Highly-praised by Global Customers

In 2011, LiuGong enhanced their brand fame on the international market through effective brand promotion. On the global construction machinery exhibitions, LiuGong exhibited their high-end products to compete with the first-class brands such as Cat and Komatsu, being a specialized brand to enter the field of world competitors. When attending the regional exhibitions with small sizes held in East Europe, South Africa, Middle East, South East Asia and Latin America, LiuGong had become the focus of the local media to report, and sets of exhibited machinery had been sold on the site.

After being reported by the world famous magazine Forbes—the international mainstream financial media, LIuGong was also reported by world leading media such as The Walt Street Journal and Consumer News and Business Channel (CNBC). With such a strong media coverage rate, LiuGong brand began to attract the attention form the whole world, and the world market began to concern more about the emergence of construction machinery manufacturing in China. Once the report on The Walt Street Journal was issued, numbers of professionals in the industry left their comments about the development situation of China’s economy, status of construction machinery industry and the performance-price-rate of LiuGong equipments, and there were also many experts gave suggestions for the internationalization of LiuGong in the future. Lots of customers asked for the location of Liuzhou and even tried to pronounce LiuGong correctly in English. These concerns not only motivated the staff in LiuGong, but also cheered up the Chinese abroad to feel proud for LiuGong as a national brand which was highly praised by the world.  
 
Through decades of exploration, the overseas market of LiuGong had reached a new developing level. There would be nine foreign-funded branches matched with the eight spare parts warehouses to realize the storage and supply of spare parts in a all round way. The company had sent professional salesmen for spare parts to the regional spare parts warehouses in Europe, India, Asia-Pacific, South Africa and North America, to specially take charge of the management and business promotion of foreign spare parts warehouses. The shifting forward of the business was sign that LiuGong’s overseas spare parts business had marched a crucial step forward, providing sound guarantee for the sales of equipments. Nowadays, LiuGong had formed a sophisticated overseas dealership network, comprising of 135 overseas dealers with business covering nearly 100 countries and spanning six continents and four oceans so as to support the fast development of LiuGong’s global business and provide stronger foundation for the LiuGong to go further. From January and August in 2011, LiuGong sold more than 5000 sets of equipments, which made the peers in the industry astonished. It was notable that the sales of excavators and land levelers in LiuGong realized a year-on-year increase, which was much higher than the average export level of the industry.  LiuGong also broke through the bottleneck and began to sell the concrete equipments on the overseas market. In July, LiuGong succeeded in winning the large deal to supply more than 150 sets of LiuGong equipments for Eritrea Government through the purchasing project. The branches in India and Asia Pacific cooperated with each other closely, wining the order from Myanmar, supplying over 80 sets of equipments for the China-Burma (Myanmar) gas pipeline project. More over, in Maranhao State in the Northeast Brazil, there were 30 sets of LiuGong equipments were operated on the site for the construction of the largest refinery factory in Latin America.