On January 19, 2011, Guangxi Yuchai Machinery Group Co., Ltd. held their 2011 annual sales meeting, on which Yuchai issued their brand trademark YC Diesel.

On the meeting, the superiors including Yan Ping, President of the Chairman Board of Yuchai Machinery Group Co., Ltd. and Chairman of the Board of Yuchai Machinery Co., Ltd., Li Tiansheng, Vice President of the Chairman Board of Yuchai Group and General Manager of Yuchai Machinery Co., Ltd., and leaders such as Zhang Xiaoyu, Vice President of China Machinery Industry Federation (CMIF) and Ge Hui, Vice President of China Association for Quality (CAQ) attended the meeting and unclosed the curtain of the new trademark as a sign that the trademark would be officially used, which also showed that Yuchai would begin to write another page in their development history.

The Vice General Manager Wu Qiwei from Yuchai Machinery Co., Ltd. explained the connotation of the new trademark in details to all the attendees.

Taking the mission of meeting the demands of the customers by providing outstanding engine products with outstanding quality, Yuchai has always been actively built up a world famous brand so as to push forward the course of brand internationalization. During the eleventh five-year period, Yuchai enhanced the core competition force of their brand through technological innovation, cultural innovation and quality improvement, with the brand value increasing from RMB 4.682 Billion Yuan in 2006 to RMB 8.009 Billion Yuan in 2010. At the very beginning of the twelfth five-year, Yuchai hopes to use the new trademark on the basis of the experience in the past and endows abundant connotation to the trademark which loads the target of Yuchai to realize internationalization.

The new trademark of Yuchai uses red color to stand for passion and China, blue for technology and world. China red and world blue combining together expresses the internationalized strategies that Yuchai will root steadily on Chinese market to energetically expand the market and walk toward the world. As for the letters “YC”, C is like the moving track of earth when going around in the universe, which contains the developing momentum of Yuchai to go globalized; and Y vividly reflects the strategic target of Yuchai to forcefully pursue outstanding and excellence in terms of product quality. “YC” is not only the abbreviation of Yuchai in Chinese pinyin, but also the short form of Yulin•China, standing for the resolution of Yuchai to create a world famous brand on behalf of China.

The word “Diesel” represents the innovative spirits of Diesel who invented the first set of diesel engine, meaning that Yuchai will go forward to pass the passion and drive for the excellent by the eternal power like a diesel engine. In the six letters of “Diesel”, D stands for devote, I for international, E for environmental, S for science, E for excellent and L for leader, totally showing the operating concepts of Yuchai and their sustainable development strategy to be the leader of the engine market.

During the period of the twelfth five-year plan, the machinery industry will have more achievements. Yuchai will stand at the new starting point to launch more high-end products to the market. Relying on the professional manufacturing, Yuchai will continuously improve the internationalization of Yuchai brand to build Yuchai as the key exporting base of diesel engines made in China. In terms of establishing corporate brand, expanding product fame and improving service satisfaction, Yuchai will persist in their own features on the aspects of product design and manufacturing to provide more reliable engine products to push forward the realization of the strategic target in the twelfth five-year period.

“Brand is the loader of the core value of an enterprise, which is also the bridge between the enterprise and the customers,” said Wu Qiwei on the meeting, “Yuchai will orient in the concepts of passion, eco-friendly, technology and innovation to manufacture engine products with more values to all the customers under the brand promotion slogan—Excellent power and Globalize Yuchai.”

About Yuchai

Founded in 1951, YUCHAI group is located in Yulin, Guangxi, which is enjoying the fine reputation of being “ancient prefecture for a thousand of years & city in the south of the mountains”. Now it is possessed of 37 solely-owned, holding or equity-participating subsidiaries, employs a staff of 16000 and has total assets of RMB11.6 billion. Today YUCHAI group is the largest independent production base of diesel engines in the world and the largest manufacturer & exporter of the medium- & small-sized construction machinery in China, being known as “the Chinese capital of green power”.

The core business of the group is composed of six sectors, i.e. diesel engines, construction machinery, automobile parts, automobile chemical products, materials circulation & electromechanical products and special vehicles; meanwhile the group is also making outstanding achievements in fields such as hotels, tourism, real estate development and management etc. With an annual productivity and sales volume of 600000 diesel engines and 10000 units of medium- & small-sized construction machinery, YUCHAI occupies half of the high-grade diesel engine market in China and is one of the top three enterprises of Chinese road transport equipment. Over the past years, YUCHAI honorably stands in front ranks among Top 500 Chinese Enterprises, Top 500 Chinese Famous Brands, Top 500 Chinese Machine-building Enterprises and Top 100 Chinese Automobile Parts & Components Manufacturers.