On November 19, 2010, Deputy General Manager Lan Gu of Shanghai LiuGong Forklift Co., Ltd. was interviewed at the factory located in Pudong District in Shanghai. Shanghai LiuGong is the second site of Guangxi Liugong Machinery Co., Ltd. (LiuGong) in its strategic marketing plan. 

Lan Gu recalled that in 2009, when the sales staff of LiuGong passed by a town clustered with over 300 stone processing factories in North China, they found that there was not any forklift in the town. The workers manually loaded the stones, leading to not only a great waste of time but also a high record of working accidents requiring more and more cost on accident compensations. Then LiuGong began to provide forklifts to those companies. Other forklift brands sooner followed the step to enter this area. In a short period, each company there owned one or more forklifts.

“That is just a small part of marketplace when we look throughout China,” said Lan Gu, “with the fast development of logistics and warehouse industry in China, the forklift market with abundant product types and innovative technologies is driven to continuously develop at an increasing rate, of which the production and sales of the whole forklift industry experienced a double-digit increase in recent years.”

In 2010, the output of LiuGong forklifts reaches 2800 sets, an increase rate of 56%. However, when compared with domestic giant forklift players, Shanghai LiuGong still has a long way to go. Shanghai LiuGong has set the developing goal as to become the third largest forklift supplier in domestic forklift industry before 2015 and to be a leading forklift manufacturer on the market.

Being one of the strategic business departments of Guangxi LiuGong, Shanghai Liugong Forklift Co., Ltd. also undertakes the task to expand the overseas market in the coming days. At present, foreign forklift market shows a large capacity of annually trading 800,000 sets of forklifts. 

 “we are looking forward to the further development on the overseas market. As environment protection catches more and more attention, the use of battery forklift has been the development tendency all over the world. The President of LiuGong North America was invited to Shanghai to guide the design and manufacturing of forklift products suitable for American market.”Lan Gu said.

Relying on the manufacturing capacity supported by Guangxi LiuGong Group and making full use of the geographic advantages of Shanghai, Shanghai LiuGong Forklift Co., Ltd. is on a broader way to expand the overseas market to promote their products internationally in the future.

About LiuGong

Founded in 1958, Guangxi Liugong Machinery Co., Ltd. (LiuGong) is China’s leading construction equipment manufacturer and the first stock-listed company in domestic industry. Employing more than 6000 people and with 2006 revenues of 5.18 billion RMB, including 67.3 million USD from exports, LiuGong is the world’s second largest wheel loader manufacturer for annually outputting more than 20,000 units.

About Shanghai LiuGong

Shanghai LiuGong Forklift Truck Co., Ltd. in August, 1958. Its pre-existence was Shanghai Forklift Truck Co., Ltd. (Shanghai Huguang Forklift Factory). Now, it is a subsidiary company of Guangxi Liugong Group. As one of the earliest members of China United Forklift Truck Company, Shanghai LiuGong Forklift Truck Co., Ltd. is the first special enterprise that can produce all kinds of mechanical and hydraulic internal combustion forklifts and battery forklifts. It has a history of over 30 years in producing forklift truck field and the output can break through 1000 sets yearly in China forklift industry. In August, 2002, the company was acquired by Liugong Group.

In 2008, the sales income of Shanghai LiuGong Forklift Truck Co., Ltd. broke through 100 million Yuan, establishing a new development record.