•Wuhu Stop

On October 27th, 2010, Anhui Jiangbei Toyota Forklift Co., Ltd. held the launch conference for Toyota Z series IC forklifts at Guoxin Hotel in Wuhu Economic and Technological Development Zone. This was the ninth stop of Toyota Z Series IC Forklifts Exhibition Tour after successfully introducing the new products in other three places simultaneously on October 22nd. This was the second time for Anhui Jiangbei Toyota Forklift Co., Ltd. to exhibit the new forklifts to the customers.

As Wuhu was the key city in Anhui Province to take over industrial transfer, Hefei-Wuhu-Bengbu Independent Innovative Comprehensive Pilot Area was established in Wuhu together with Hefei and Bengbu under the approval of the State Council. In recent years, Wuhu has experienced fast economic development, becoming an important place for Jiangbei Toyota Forklift Co., Ltd. to arrange their layout of marketing and service network.

The launch conference of Toyota Z series IC forklifts at Wuhu stop, which was just after Hefei stop where the new forklift series had been introduced in the past week, continued to conduct the promotion and marketing of the new Z series forklifts. Before the conference began, the salesmen in the southern area of Anhui Province enhanced the connection with the customers to introduce them the new products, which actively strengthened the promoting effect for the conference. Some customers asked for the introduction pamphlet of the new forklifts even after the conference. Jiangbei Toyota Forklift Co., Ltd. also held a delivery ceremony on the conference. Zhao Guangqin, the General Manager handed over the key of the forklift to the representative from Tongfu Food Co., Ltd. When the conference came to the end, the prototyped forklift was directly sent to Tongfu Food Co., Ltd.

The customers attending the conference watched the on-spot demonstration of Toyota Z series forklifts and also were offered the opportunity to drive the new forklifts by themselves. After the conference, several customers including Wuhu Annto Logistics Company Limited, Anhui Ancof Food Co., Ltd., Weiling (Wuhu) Motor Manufacturing Co., Ltd. and Knauf Plasterboard China (Wuhu) Co., Ltd., were greatly interested in the newly launched forklifts and held the intention to purchase later.

•Hangzhou Stop

On October 29th, 2010, Toyota Z series IC forklift exhibition tour took beautiful Hangzhou as the tenth stop. The launch conference in Hangzhou was organized by UMW Industrial Trading (Shanghai) Co., Ltd., which was also one of the organizers at Shanghai Minhang Stop several weeks ago. On the conference, the Vice General Manager from UMW firstly expressed his appreciation for the attendance of all the customers and guests, and then introduced the long history of the international cooperation between UMW Group and Toyota Material Handling (Shanghai) Co., Ltd. (TMHS).

Wang Wei, Marketing Manager of TMHS, also addressed that Zhejiang Province had been one of the important and strategic markets of Toyota forklifts and that the Z series IC forklifts would definitely brought a new tide of forklift purchase later.

On the conference, Yin Jie from the Planning Department of TMHS introduced the specification and performance of Z series forklifts to all the guests, after which the forklift exhibition and driving trial activity ended in an enthusiastic atmosphere.

•Zhengzhou Stop

Toyota introduced Z series IC forklift in July. The products have passed on the classic quality of Toyota lasting for more than half a century and was designed specifically in accordance with the features of logistics industry in China. Combined with the actual demand of logistics industry in China, Toyota Material Handling (Shanghai) Co., Ltd. (TMHS) initiated an exhibition tour for the new product promotion, and now it came to Zhengzhou, the eleventh stop of the whole tour.

From November 5th to 7th, 2010, Zhengzhou North Forklift Co., Ltd. attended the 16th Zhengzhou National Commodity Fair & Consumption Goods Expo held in Zhengzhou International Expo Center. At this expo, Zhengzhou North Forklift Co., Ltd. exhibited Toyota Z series IC forklifts, which was the first time of Toyota Z series forklifts shown in the central part of China. During the expo, many new customers showed their strong interest on the new Z series IC forklifts. Zhengzhou North Forklift got some letters of intent from the customers, and some customers had left their contact information so as for the further communication.

Equipped with the rigid structure and powerful drive-train, passing on the concepts of safe operation, environmental protection and maintenance free, Z series IC forklifts stood out among the products of the same category. The new products attracted the attention of a lot of visitors and professionals from the industry. The visitors crowded around the stand and were impressed by the new forklifts.

Since the company acquired Sweden forklift manufacture BT in 2001, Toyota have been ranked the world's No. 1 forklift manufacturer in terms of forklift sales for successive nine years.  As another range of new products, Z series forklifts are the first product in the world designed and manufactured especially according to the specific conditions in one country, which was a sign that Toyota regarded highly of the logistics market in China.

The core parts of Toyota Z series IC forklifts, such as the engine, transmission, control valve and hydraulic parts are all directly from Japan, which not only realize the standardized configuration of the forklift, but also ensure that the newly launched forklifts would never fall behind the well-received Toyota 8 series in terms of product quality and operation safety.

It is informed that Z series IC forklifts have been popular with continuous inquiry telephone calls from all around China. Based on Z series IC forklifts, Toyota is on the way to practically implement their promise of serving more closely to more Chinese customers.

Since the official launch onto the market on July 9th, Toyota confidently brought their new products to begin their tour in China for more forklift users. 

Great expectation for Toyota's next stop….

About Toyota (Shanghai)

Toyota Forklift has launched its full operations in China, including assembly, sales and service. Toyota Material Handling (Shanghai) Co., Ltd. (TMHS), which is 100% invested by Toyota Industries Corporation (TICO), is the distributor of Toyota Forklift in China. We would like to support our customer in all ways.

Founded in 1926, Toyota Industries Corporation is the original company of Toyota Group, starting its business of automatic loom. It diversifies into such fields as loom, automobile, industrial equipment, compressor, engine, semiconductor, LCD, Machining Center, etc. Toyota air jet loom, compressor and forklift own the No. 1 market share around the world. Toyota Group consists of 13 companies, such as TICO, Toyota Motor, TTC, etc.