At the beginning of November Liebherr presented the MK 88 mobile construction crane on a roadshow in Poland. The MK-Roadshow stopped in Poznan, Danzig, Warsaw, and in Ruda Slaska, home of the Liebherr marketing concern Liebherr-Polska Sp.z.o.o., which had organized this event together with the production plant Liebherr-Werk Biberach GmbH.
The visitors, who appeared in unexpectedly high numbers at all the stops on the tour, were able to enjoy some exciting and extremely realistic product presentations of the MK 88 mobile construction crane. Another result of this form of carefully prepared customer approach was the large number of interesting technical discussions held with crane hire companies and decision-makers from construction firms, as well as other visitors involved in this particular sector.

During the year ahead the MK Roadshow will be on the move in other European countries as well, and the dates and venues for the “MK 88 on tour“ will be well publicized in good time.