Exide Technologies (NASDAQ: XIDE, www.exide.com), a global leader in stored electrical-energy solutions, announced today its new multi-year supplier partnership with Camping World, America’s largest recreational vehicle (RV) retailer and RV maintenance/repair provider. This alliance grants Exide, one of the world’s largest producers, distributors and recyclers of lead-acid batteries, exclusive rights as Camping World’s total battery solution for RV applications.
As the Official Battery Supplier of Camping World, Exide will provide its comprehensive battery range designed to deliver reliable starting and deep cycle power for a host of energy-hungry specialty applications, integrated marketing efforts for both in-store and offsite events, exceptional customer service, training, and category management.
“Camping World is proud to partner with Exide Technologies and expand our product offering which is both dynamic and progressive,” said Marcus Lemonis, Camping World Chairman & CEO. “This agreement provides recreational and outdoor enthusiasts a comprehensive battery offering for motorized products such as RVs, boats, autos and golf carts. Together with Exide, Camping World will be a battery destination.”
With more than 70 retail/service locations throughout the United States, Camping World also is the title sponsor for the NASCAR® Camping World East Series, NASCAR® Camping World West Series, and NASCAR® Camping World Truck Series.
“Exide’s new alliance with Camping World not only strengthens our Company’s foothold in today’s recreational market, but it also unites two industry leaders who are aligned on a number of key operational synergies,” said Bruce Cole, President – Transportation Americas for Exide Technologies. “Both Exide and Camping World have customer-centric cultures that deliver high value and ever-increasing levels of quality and reliability to the marketplace. By supplying superior products and services, we’re helping Camping World retain its position as the camper’s choice.”
Exide’s complete battery offering will be available at all Camping World SuperCenters nationwide in addition to the Service & Collision Centers offering battery testing and safety checks.
About Exide Technologies
Exide Technologies, with operations in more than 80 countries, is one of the world's largest producers and recyclers of lead-acid batteries. The Company's four global business groups – Transportation Americas, Transportation Europe and Rest of World, Industrial Energy Americas and Industrial Energy Europe and Rest of World – provide a comprehensive range of stored electrical energy products and services for industrial and transportation applications.
Transportation markets include original-equipment and aftermarket automotive, heavy-duty truck, agricultural and marine applications, and new technologies for hybrid vehicles and automotive applications. Industrial markets include network power applications such as telecommunications systems, electric utilities, railroads, photovoltaic (solar-power related) and uninterruptible power supply (UPS), and motive-power applications including lift trucks, mining and other commercial vehicles.
Further information about Exide, including its financial results, are available at www.exide.com.
About Camping World/FreedomRoads
Camping World/FreedomRoads is the world’s largest retailer of recreational vehicles and provides outdoor enthusiasts over 8,000 RV parts and accessories, service and collision centers along with other products and services to enhance the RV and outdoor lifestyle. Today the company serves RV enthusiasts with well over 75 RV Lifestyle retail locations.
In addition to sales, finance and service of recreational vehicles and aftermarket accessories, Camping World/FreedomRoads provides expanded products and services to enhance and protect the RV lifestyle. This includes: the President's Club customer loyalty program; in-store Performance Centers like the Tow Center of America, campground reservations powered by Reserve America, Banking and Insurance, RV tours, Service and Collision centers, Detail and Refurbishment centers known as the RV SPA, RV View Magazine. Camping World is the title sponsor of the NASCAR Camping World Truck Series in addition to the Official RV and Outdoor Retailer of NASCAR.
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