IRVINE, Calif., (April 21, 2010) – For the sixth year, Toyota Material Handling U.S.A., Inc.’s (TMHU) lift trucks have been named number one in quality and value in an independent survey conducted by Reed Business Information.

The survey was conducted by Reed Business Information’s Research group on behalf of Modern Materials Handling magazine to better understand which features are considered important when evaluating lift trucks for purchase. Responses were collected from 633 industry decision-makers involved in the purchasing of material handling equipment, products, technologies and services.

"We strive to provide the highest quality and best lift truck value to our customers," said Brett Wood, president of TMHU. "Our critical audience—those who make the purchase decision—have spoken again. We’re honored that year-after-year more survey respondents recognize Toyota’s industry-leading quality and value."

About Toyota Material Handling, U.S.A., Inc.

Celebrating more than 40 years of established operations in the United States, Irvine, Calif.-based TMHU has been the No. 1 selling lift truck supplier in the U.S. since 2002 and currently offers a full line of high-quality lift trucks sold under the Toyota brand. TMHU, as the sole United States distributor for Aichi, now also offers a line-up of aerial work lifts, including scissor lifts, crawler and wheeled boom lifts designed specifically to meet a wide range of indoor and outdoor needs.

Quality, durability and reliability are the hallmarks of the Toyota Production System practiced at Toyota Industrial Equipment Mfg., Inc. (TIEM). Most of the Toyota lift trucks sold in the United States are manufactured at TIEM, a zero-landfill facility, in Columbus, Ind.

TIEM, and all Toyota manufacturing plants in the U.S. and Canada, comply with the ISO 14001 standard from the International Organization for Standardization (ISO), and have been honored for their environmental management systems and dedication to continuous improvement.

Toyota’s commitment to excellence in customer service extends nationwide. Sixty-eight authorized Toyota Industrial Equipment dealers, with a total of 189 dealership locations throughout the United States offer comprehensive customer service and support, including one-stop shopping for both new and used lift trucks, rentals, parts and service, fleet servicing and financing.