TOYOTA MATERIAL HANDLING LAUNCHES SOCIAL MEDIA PROGRAM TO EXPAND DIGITAL COMMUNICATION WITH ITS AUDIENCES

Facebook, Twitter, LinkedIn and YouTube Now Integral Part of Toyota Material Handling Business Efforts

IRVINE, Calif. – Toyota Material Handling U.S.A., Inc. (TMHU) today announced the launch of its social media program, which includes the use of Facebook, Twitter, LinkedIn and YouTube and Wikipedia pages. The integration of social media is being used to expand the TMHU brand and facilitate digital communication with the company’s audiences, including its customers, suppliers, associates and network of 68 dealers.

"Social media outlets continue to grow in popularity and provide valuable relationship building, feedback, research and communication opportunities," said Melinda Beckett-Maines, national marketing manger of TMHU. "Our goal is to apply these dynamic platforms—Facebook, Twitter, LinkedIn, YouTube and others —to create enhanced relationships with our customers and audiences."

For more information, or to participate in TMHU’s social media channels, visit the company’s Facebook, Twitter, LinkedIn and YouTube pages.

About Toyota Material Handling, U.S.A., Inc.

Celebrating more than 40 years of established operations in the United States, Irvine, Calif.-based TMHU has been the No. 1 selling lift truck supplier in the U.S. since 2002 and currently offers a full line of high-quality lift trucks sold under the Toyota brand. TMHU, as the sole United States distributor for Aichi, now offers a line-up of aerial work lifts, including scissor lifts, crawler and wheeled boom lifts designed specifically to meet a wide range of indoor and outdoor needs.

Built on a reputation of excellence, Toyota remains the industry leader due to its quality, durability and reliability. Quality is the hallmark of Toyota’s world-renowned Toyota Production System practiced at all Toyota manufacturing facilities, including Toyota Industrial Equipment Mfg., Inc. (TIEM). Most of the Toyota lift trucks sold in the United States are manufactured at TIEM, a zero-landfill facility, in Columbus, Ind.

TIEM, and all Toyota manufacturing plants in the U.S. and Canada, comply with the ISO 14001 standard from the International Organization for Standardization (ISO), and have been honored for their environmental management systems and dedication to continuous improvement.

Toyota’s commitment to excellence in customer service extends nationwide. Sixty-eight authorized Toyota Industrial Equipment dealers, with a total of 188 dealership locations throughout the United States offer comprehensive customer service and support, including one-stop shopping for both new and used lift trucks, rentals, parts and service, fleet servicing and financing. For more information on TMHU, please visit www.toyotaforklift.com, www.facebook.com/ToyotaForklift or twitter.com/ToyotaForklift.