Mr. Ching Pong Quek’s Speech on 2009 CITA Annual Meeting
The distinguished Mr. Lu Daming, Chairman of China Industrial Truck Association, the distinguished leaders and guests from all around the world to the 12th AITO Meeting and 2009 CITA Annual Meeting, ladies and gentlemen, Good Afternoon.
On September 15th, 2008, with the fourth-largest
After the outbreak of the financial crisis, various economy-rescue measures were introduced through out the world to alleviate the financial difficulties in financial institutions and stabilize financial markets. The Federal Reserve took an unconventional monetary policy, to inject large scale capital into financial institutions; European countries pulled more than 2 trillion Euro to rescue economy, far exceeding the US$700 billion in the
The impact of the global financial crisis on industrial truck industry is unprecedented. Affected by the global financial crisis, many enterprises are facing difficulties, unemployment is risen and consumer spending is reduced, thus demand for industrial trucks decline sharply. This trend has begun even before the outbreak of the financial crisis. In the first quarter of 2008, worldwide orders for industrial trucks continued to rise, and reached 11.6% in April cumulatively, ranking the highest growth rate throughout the year, after that growth began to slow down and reached 0% in October, when the market demand was maintained at the same level vs. 2007 same period, to the end of 2008 full-year order declined 8.3%. Affected by the orders shrank in 2008, shipment volume fell 0.6%. The United States, Europe, Japan and China's industrial truck markets in the fourth quarter of 2008 fell to the lowest level of the year, while in Russia, Brazil and India, the situation is not yet so serious. At the end of 2008, the impact of financial crisis on industrial truck market did not seem that severe.
In the first month of 2009, the global industrial truck market started with a startling decline of 51%, followed by a slump that can not be stopped. The first quarter of 2009 is the most dismal period for global industrial truck market. In the major industrial truck markets, except for China with 29% decline which is slightly less, others such as Europe, America, Japan, etc. recorded a decrease of about 50%, India, Brazil and Russia's decline was even more severe due to high market base in 2008.
The old Chinese saying goes: A year’s plan starts with spring, and the spring of 2009 started with such a decline, I believe that many of the business leaders survive a lot of sleepless nights just like me. Outside the industry, due to rapid decline of the global material handling demand, and the emergency rescue plan has not yet showing the effectiveness, people began to conserve spending, customers reduced or cancelled orders; Inside the industry, the developed industrial truck markets like Europe, the United States, Japan and others suffered heavy losses, with a substantial reduction in imports from the developing regions; In BRIC, except for China which is in slightly better situation, other countries with less stable industrial truck market were hit even worse than in developed regions. We look forward to the economic rebound. Another quarter has passed, in most parts of the world market did not seem to show signs of recovery, or continue to maintain the decline of the first quarter.
In the depressed market, the Chinese market is vibrant. Although the decline ended in August of this year remained at 19%, the margin has narrowed significantly. In June and July of 2009,
Meanwhile, when looking at the future of
Linde (China) Forklift Truck Corp., Ltd., being the only foreign brand both in Vice Chairman and the Manufacturers Committee of China Industrial Truck Association, is built in Xiamen with the most advanced technology and forklift R & D, production, sales, and service bases in China, and most intensive sales and service network in more than 80 cities. Linde hydrostatic transmission technology, LDC Linde digital control system, dual-pedal system, single-joystick system, combined steering axle and the LFM Linde fleet management system, all these innovations have become a milestone in the development of material handling equipment. We have an R&D team in Xiamen with around 5% of total employee number; the main R & D personnel have received training in the headquarter in Germany. In addition to its own independent research and development, the R & D Center also jointly develop new generations of forklifts with Linde Technology Center in Germany on a regular basis, as well as exchanging of new technologies, training and guidance, and learning the forefront of forklift industry technology, which has laid a solid technical foundation for rapid development of Linde (China).
Leading in technology does not just refer to a purely technical level, in addition to the unique technologies, the exploration and practice of care to the environment, human health and the safety through design, shall be recognized as leading in technology. For the Linde engineers, how to protect the environment, protect the driver's health and to ensure safe operation has been a core concept of product design.
We implemented EHS management system, which is environmental protection, health and safety, to efficiently use energy and reduce emissions to protect the environment. Linde is currently the only material handling equipment supplier with application of a hydrostatic transmission technology in internal combustion forklifts. The transmission efficiency is up to 90%, with engine working in the best speed, on-demand for energy, and greatly reduces the movements of forklift within the required logistics cycle; duel pedal and centralized joystick system ensure efficient operating speed and reduce operation fatigue. Linde applies international brand engines on internal combustion forklift; most of the emission models have reached Europe the second phase of emission standards; in 3-ton internal combustion forklifts where
After coming into
Innovative products, premium quality and service, high-quality and stable customer base are the weapon for any company to survive in the crisis, which are also the consistent pursue for Linde. In future, we will continue to provide premium products and professional services to users with value beyond expected, optimize user's logistics operation process, thus to ensure and enhance the substantial progress of the indicators of production efficiency, operating costs, product life, etc, in China's forklift market, while improving the standard of domestic material handling equipment.
AITO is the organization representing the world's industrial truck manufacturers, and plays an important role in statistics, standards and environmental protection. We are very pleased that China Industrial Truck Association joined the AITO, and hosted AITO Conference in
Thank you!
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