Australian operators will have to pay more for forklifts, as suppliers face drastically reduced sales as the economic downturn bites.
Activity in the warehouse appears to be slowing based on forklift sales figures. When recession fears really hit sales of fork trucks in
The Australian Sales Manager for Nichiyu Forklifts, Craig Coles, warns of tough times ahead.
"Given that the global financial crisis has yet to really bite, it is inevitable that capital equipment purchases will fall during 2009, but to what extent is anyone’s guess," he says.
The devaluation of the Australian dollar will also mean higher prices for local buyers, Coles says.
"Since the Aussie dollar has fallen from 98 US cents to the low 60s, importers are now paying up to 30 percent more for purchases in US dollars," he says.
"The situation is even worse for importers purchasing stock in Japanese Yen, which has dropped more than 40 percent from a high of 105 to a low of
But Coles believes the market will rebound – perhaps sooner than some think.
"My own feeling is that while the overall market may contract 15 to 20 percent, it will bounce back strongly once the current economic situation settles down," he says.
Despite recession fears, Nichiyu reports record sales in 2008 which it credits to an expended distribution network. Nichiyu now has 15 dealers across
Nichiyu’s so-called premium dealer network provides supplementary sales, hire and service resources in key industrial locations in
Nichiyu has also established supply agreements with a number of national forklift hire and other equipment distributors.
"Increasing our direct sales presence has improved our awareness and is paying off in increased sales," Coles says.
The growth of the battery-electric materials handling equipment market is also helping sales.
"With the recent surge in fuel prices, we certainly found more gas truck users contemplating the switch to battery-electric forklifts," Coles says.
"The average forklift burns through over $
"With gas trucks incurring operating costs of more than $
Environmental and OH&S concerns are also driving the switch to battery-electric materials handling solutions for many users. Accordingly we expect battery-electrics to maintain their strong sales performance, even if the overall forklift market contracts somewhat," he said.
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