CAROL STREAM, ILL, July 14, 2008 — New Holland Construction recently held Sales Training events for its dealer salespeople at University of California, Davis Campus. Dealers from across the West Coast and Canada attended the three training sessions.

“Training is a priority for us at New Holland Construction,” said Edgar Chavez, Marketing Director. We invest significantly every year to ensure that our dealers’ salespeople and technicians are always at the top of their profession and are able to give our customers the support they need for their business. To achieve this objective we provide hands-on, on-site training complemented by online learning modules.”

The training sessions covered the full line of New Holland Construction products and focused on giving participants hands-on experience of their competitive advantages through a combination of classroom and field sessions. Product marketing managers and product managers from New Holland’s manufacturing plants presented the performance and customer benefits of each product. 

The field sessions were devoted to giving participants first-hand experience of the competitive edge of New Holland equipment. The students were able to test their skills on a set of obstacle courses. A wide variety of New Holland and competitive machines were made available for the participants to evaluate. The competitive field tests were followed by classroom discussion on each product.