On June 4^th, Xu Rui, Head of Product Management Section, Strategy Planning Department, Marketing Planner Zhang Lei and Wang Zhihang from Guangxi Yuchai Machinery Co., Ltd.visited Chinaforklift.com (www.chinaforklift.com, English Version: www.forkliftnet.com ). Mr. Xu conducted a deep communication with the manager of Chinaforklift.com on the development and direction of Yuchai entering forklift industry.

About Yuchai

Founded in 1951, YUCHAI group is located in Yulin, Guangxi, which is enjoying the fine reputation of being “ancient prefecture for a thousand of years & city in the south of the mountains”. Now it is possessed of 37 solely-owned, holding or equity-participating subsidiaries, employs a staff of 16000 and has total assets of RMB11.6 billion. Today YUCHAI group is the largest independent production base of diesel engines in the world and the largest manufacturer & exporter of the medium- & small-sized construction machinery in China, being known as “the Chinese capital of green power”.

The core business of the group is composed of six sectors, i.e. diesel engines, construction machinery, automobile parts, automobile chemical products, materials circulation & electromechanical products and special vehicles; meanwhile the group is also making outstanding achievements in fields such as hotels, tourism, real estate development and management etc. With an annual productivity and sales volume of 600000 diesel engines and 10000 units of medium- & small-sized construction machinery, YUCHAI occupies half of the high-grade diesel engine market in China and is one of the top three enterprises of Chinese road transport equipment. Over the past years, YUCHAI honorably stands in front ranks among Top 500 Chinese Enterprises, Top 500 Chinese Famous Brands, Top 500 Chinese Machine-building Enterprises and Top 100 Chinese Automobile Parts & Components Manufacturers.

YUCHAI group’s operation and business has already expanded to Asia, Europe, America, Africa, Oceania and established more than 30 domestic & overseas offices, over 40 branches, more than 1000 distribution centers or monopoly shops and over 2000 service network terminals. It has formed its own outlook on the market characterized by win-win deal, carried out active & follow-up service supported by YUCHAI Service System (YCSS) and 36 seated call centers, realized service radius of 40 km and spare parts supply through monopoly sale network within 24 hours and offered domestic & overseas customers with most professional, quickest & fully satisfactory after-sales service.

Upholding the road of green development of industry, considering technology as the guide, based on the product, talented people and operating mechanism and taking strategy, culture and property as the bonds, the group has pushed the enterprise forward uninterruptedly in a sound way by adopting the advanced information technology, introducing splendid performance results evaluation mode, implementing full staff operation and overall budget management, putting the brand strategy into practice and continuous reform & innovation. In recent years YUCHAI has achieved fast growth by an average annual rate of over 30%, creating the sole YUCHAI’s own phenomenon in the whole trade.