Doosan Infracore is stepping up its sports marketing targeting the U.S. market by acting as Joe Gibbs Racing’s technical sponsor.

Joe Gibbs Racing Team, which Doosan Infracore supports, entered the NASCAR Nextel Cup Nationwide Series Mexico 200 racing at the Hermanos Rodr?guez Circuit in Mexico on April 20 (local time), using the No. 20 Toyota Camry marked with Doosan Infracore’s logo. The team won a come-from-behind victory by a margin of 0.79 seconds.

The NASCAR, along with F1, is one of the world’s Top-3 car races. It is the world’s largest contest for tuned-up cars cheered on by about 75 million Americans. Its marketing effect is also expected to be great. It is reported that more than 70 percent of the fans switch to brands supporting the NASCAR.

Doosan Infracore has acted as sponsor for Joe Gibbs Racing, presenting it with four units of machining centers for development of engines and accelerators for racing cars at the time of the launch of the racing team. At Joe Gibbs’ Development Office, ten-plus machining tools provided by Doosan Infracore are producing high-precision parts for racing cars.

Top-notch racing teams use only high-precision tools that can provide the highest possible product performance and reliable quality, as core parts, such as engines and accelerators. These are crucial factors on which their victory depends. Thus, the fact that Doosan Infracore’s machining tools are used by Joe Gibbs means that its technological level is recognized by the team.

President Lee Hwa-seok of Doosan Infracore America said, “Our strategic marketing, supporting a first-rate team for a sport loved by Americans, will contribute to the enhancement of our corporate image. We expect to gain about approximately 20 million dollars’ worth of sales through live broadcast, photo images and character goods.”

-Acting as Joe Gibbs Racing’s technical sponsor