Crown Equipment Corporation, a global leader in the material handling industry, proved itself as an innovator decades ago with the introduction of its side-stance reach truck design. Today the company continues to explore the latest technology and adapt those tools to better serve its customers, lift truck operators and owners. In a new white paper, Delivering Customer Value in Material Handling Via Innovation and Technology, Crown provides an inside view on how its teams fuse technology and innovation. Crown’s goal: provide the customer with the most optimal lift truck to meet their productivity, comfort and safety needs. A free download of the white paper is available here.

The white paper discusses Crown's approach to design, engineering and manufacturing which includes engaging users early on. Listening to operators and owners allows the design team to match technology and innovation with real-world needs. Once the lift truck moves into the design phase, Crown's vertically integrated structure allows for an unprecedented level of control over the final design, employing a systems approach to incorporating technology. This approach allows Crown to design, manufacture and support products with optimal productivity, safety, serviceability and durability.

Not content to limit innovation of its lift trucks, the company also seeks ways to be innovative and utilize technology in its processes and supporting products. Crown's multi-disciplinary teams have the ability to quickly adjust concepts during the design stages and provide supporting tools that lead to increased productivity, operator comfort, safety and better fleet management. It was this structure that led Crown to be the first lift truck company to design, manufacture and support its own fleet management system (InfoLink™).

Crown's roots in technology and innovation run deep. Recently the company decided to define what it means to provide enabling technology through innovative applications. Technovation™, the fusion of technology and innovation, is how Crown views its groundbreaking advancements that make the operator more productive and warehouse operations more efficient.

About Crown Equipment Corporation
Crown is the number one brand of electric lift trucks in the United States and the sixth largest lift truck manufacturer in the world. Crown's award-winning line of lift trucks has earned a reputation for exceptional product design, engineering and manufacturing. From the smallest hand pallet truck to the highest lifting turret truck, Crown seeks to provide users with safe, efficient and ergonomic lift trucks that lower total cost of ownership and maximize uptime. Headquartered in New Bremen, Ohio, Crown lift trucks are manufactured and sold throughout the world.