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Doosan will focus on laying the groundwork for world-class business in 2008

2008-01-22 00:00 Kind:转载 Author:Doosan Source:Doosan
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The management plan for 2008 concentrates on maximization of synergistic effects of the network of overseas affil...

The management plan for 2008 concentrates on maximization of synergistic effects of the network of overseas affiliates.

 

- Plans for 2008: 23 trillion won in sales, 2.1 trillion won in operating profit and 1.1 trillion won in investment.

 

- The share of overseas portion is expected to reach 90 percent of the entire sales of 100 trillion won by 2015.

 

On January 14, Doosan  announced its management plan for the new year, including sales, operating profit and investment targets. It said that it would focus on laying the groundwork for world-class business through maximization of synergistic effects of the network of overseas affiliates in 2008.

 

The group plans to push ahead with the following four items to achieve the goal of joining the ranks of world-class businesses: ▲ Continued promotion of globalization, ▲ Structural improvement of profitability and business models, ▲ Securing the excellence in operation and process, and ▲ Setting an example for others to follow in technological prowess and quality.

 

Doosan also plans to continue to expand its global business portfolio and maximize synergistic effects of the network of overseas affiliates it has acquired through M&As, including Bobcat of the U.S., Doosan Hydro Technology, Doosan Babcock of the U.K., and Doosan IMGB of Rumania. The group will do its best to enhance its global management capability, including enhanced communication with overseas affiliates, expand markets and secure structural competitiveness in outsourcing. The group aims to rise to one of the world's Top-3 through such efforts, posting $12 billion in sales in the construction machinery sector alone by 2012.

 

Other plans Doosan set up for the new year include the Doosan Excellent Technology Award intended to encourage employees to be motivated to do their best in technological development, establishment of the EHS (Environment Health and Safety) system that befits a world-class company, promotion of the Doosan Way, in addition to development of the capability to cope with changes in external factors.

 

Doosan aims to achieve the following goals in 2008 by pushing ahead with such strategies: 23 trillion won or a 24 percent year-on-year increase in sales and 2.1 trillion won or a 30 percent year-on-year increase in operating profit. It also plans to enhance the share of overseas operation in entire sales of 100 trillion won to 60 percent or higher in 2008 and 90 percent by 2015.

 

In 2008, Doosan plans to invest 1.1 trillion won or a 40 percent year-on-year increase in enhancement of the global capability of its overseas affiliates, construction of global production bases and technological development. It will also recruit about 850 new employees or a 20 percent increase over last year.

 

Major affiliates of the Doosan Group will push ahead with their respective plan to push ahead with globalization Heavy Industries and Construction, for example, plans to build strength in the service sector that can generate high profits, such as the service of improving the performance of power plants, while expanding large-scale EPC (erection, procurement and construction) projects in the power plant facility sector under the new vision for the year "Global Leader in Power & Water." It will also focus on development of the environmentally-friendly, next-generation power generation technology as well as future-energy technology, such as fuel cell and wind power in connection with its mid-term management objective, including 17 trillion won in sales and 1.7 trillion won in operating profit by 2015.

 

Doosan Infracore set up a plan to reach the targets of 10 trillion won and a double-digit EBIT by 2012 through enhancement of synergistic effects associated with Bobcat, the securing of employee capability that befits a global business and the world's highest level of cost competitiveness. The Company also plans to occupy the No.1 share in the construction equipment market of India as in China.

 

Doosan Corporation's Liquor BG, Electronics BG and Techpack BG plan to rise to the top position in their respective areas based on stable profitability. Liquor BG plans to focus on the sale of Gyeongwol Soju and wines in connection with its plan to rise to the top among liquor businesses. It will also build strength in the Japanese market, which is its No.1 export market, and the Chinese market, which has a great potential.

 

Doosan Construction & Engineering set up a plan to join the ranks of Top-5 in Korea under the "Vision 5" for the targets of 5 trillion won in sales and 500 billion won in operating profit by 2012, in addition to steps already taken, including drastic improvement of its lopsided business portfolio with too much emphasis made on housing and achievement of the highest cost ratio in the industry. The Company will continue to concentrate on development projects, SOC projects carried out with private capital and urban development projects. It also plans to build Doosan WE'VE THE ZENITH apartments in Haeundae, Busan as the most luxurious residential buildings in Asia.

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