Bayer MaterialScience at
Bayer’s waterborne coatings paves way for eco-friendly solutions in
• Wide range of eco-friendly waterborne coatings applications
• “Always Pioneering” theme reflected in business strategy and customer focus
Shanghai, Nov 22, 2007 – Waterborne coatings materials are set to be the material of choice for environment-conscious consumers and businesses, and Bayer MaterialScience is well-positioned to support the demand for such materials in
At the ChinaCoat 2007 exhibition in
Dr. Joachim Wolff, global head of the CAS business unit noted the sharp increase in awareness and demand for environment-responsible products and services in
“In line with the Bayer Group’s global commitment to “Science for a Better Life”, we are determined to offer products and solutions that enable us to achieve a more sustainable future,” Wolff said. Due to its excellent properties, Bayer’s waterborne coatings can be applied in a wide range of industries including the furniture, electrical and electronic, and automotive sectors.
Daniel Meyer, head of the Coatings business unit for the Asia Pacific region, said that while the global demand for waterborne coatings was growing at 5% per year, the company is optimistic that the waterborne coatings market in
“We see a huge increase in awareness towards environment-friendly systems in the Chinese paint industry,” Meyer said. “There is absolutely no doubt that the Chinese industry is prepared to use the latest available technologies to reduce VOC emissions. Key drivers are, for examples, home owners who now prefer waterborne paints for their homes, to avoid the smell that organic solvents leave behind. Also, businesses – such as those in the automotive sector - that have workers with high exposure to paints or adhesives, are increasingly switching to environment-friendly waterborne technologies in the interest of worker health and safety.”
Meyer further noted that such technologies, under the legislative and regulatory pressure of the last decades in Europe,
Meyer also noted global trends in markets such as those in Europe, the
Another factor behind the attractiveness of waterborne coatings materials is its ability to match, or even outperform, conventional coatings materials, Meyer said. “Waterborne polyurethane coatings materials have been proven to have, for example, more long-lasting adhesion, shorter touch-dry times and to be more easy to maintain. It is also non-flammable, which is an important factor for applications in certain industries or in residences,” he explained.
Building up capacity in
To meet the anticipated rise in demand for waterborne coatings in
Earlier this year, the CAS Business Unit recently expanded its existing capacity for aromatic polyisocyanate Desmodur® L from 11,500 tonne/year to 20,500 tonne/year in
“Always Pioneering” – strategy for growth
The expansion of production capacity at the Bayer Integrated Site Shanghai reflects just one aspect of the business unit’s global commitment to be ‘Always Pioneering’, Wolff remarked.
“We have already a strong reputation in the market for developing innovative technologies for the coatings, adhesives and sealants markets, such as soft-touch and self-healing coatings, or even raw materials for cosmetic applications,” he said. He revealed that the CAS business unit has newly established its Innovation and Business Creation unit to spearhead research into innovative raw materials, products and processes. Current areas of research include: coatings for medical applications, printing, paper and printing inks as well as holographic data media and nano-hybrid coatings.
Wolff added that this commitment to be ‘Always Pioneering’ was also reflected in the business unit’s goal to continually raise its standards of customer orientation in
In
Adding color to the Water Cube
The business unit’s commitment to be ‘Always Pioneering’ is further illustrated in its sponsorship of polyurethane-based floor coatings at the
In line with the government’s commitment to a “Green Olympics”, Bayer will provide solvent-free waterborne polyurethanes based environment-friendly coating systems. Bayer’s materials will also be applied to a total floor space spanning
Chinese version of the CAS website
To further its goal of being customer-focused, Bayer MaterialScience recently launched the Chinese language version of its CAS website – www.bayercas.cn. This website features comprehensive information on the wide range of coatings and applications across different industries. In addition, the website also showcases Bayer MaterialScience’s capabilities in production, technical development, as well as its sales and marketing network in the region.
“With this website, we hope to offer more information even more effectively to our customers in
About Bayer MaterialScience:
With 2006 sales of EUR 10.2 billion (continuing operations), Bayer MaterialScience is among the world’s largest polymer companies. Business activities are focused on the manufacture of high-tech polymer materials and the development of innovative solutions for products used in many areas of daily life. The main segments served are the automotive, electrical and electronics, construction and sports and leisure industries. Bayer MaterialScience has 30 production sites around the globe and employed approximately 14,900 people at the end of 2006. Bayer MaterialScience is a Bayer Group company.
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