Soaring demand for its articulated forklifts spurs investment. Translift Bendi, manufacturer of the Bendi forklift, plans to expand its factory at
This year, the Bendi will almost outsell the
Rather, buyers consider the interface costs. These include cost of warehouse space, rates, heating and lighting, and forklift productivity in terms of costs per pallet moved per hour. The last of these can allow fleet operators to reduce their truck fleets by up to half owing to the Bendi versatility that permits yard and indoor work within very narrow aisles. In certain circumstances, where the Bendi is rented or leased, it is even possible to achieve instant forklift payback where the space saved by the Bendi allows offsite warehousing to be closed down.
Translift Bendi Managing Director, Simon Brown, comments on why the market has grown steadily year on year.
Pioneers of the articulated forklift in
Larger fleets of 20 plus trucks are now commonplace among blue chip companies, giving potential Bendi users total confidence in the truck. Buyers need no longer fear that they are guinea pigs but rather the beneficiaries of nearly 50 years of forklift manufacturing and 25 years of Bendi experience.
Overseas markets are also boosting Bendi sales as new markets open up in Australasia, Europe and
e are excited about the future of the Bendi and the new, mould-breaking products that are coming along to join the range,says Simon Brown. he new, extended facility at Redditch, the only articulated forklift assembly line plant in the UK, will be able to produce 120 Bendi trucks a month by the end of 2008 and if growth continues we may be looking to implement an additional expansion plan already mapped out.
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