HENDERSON, Nev.--(BUSINESS WIRE)-- July 10, 2007 - Rhino Outdoor International, Inc. (OTCBB: RHOI - News), which operates outdoor activity based businesses, including wholly owned subsidiary Rhino Off-Road Industries, Inc., is pleased to report that Howard Pearl, CEO and President of the company is traveling to Handan, China, along with logistics and purchasing personnel to finalize operational and assembly processes at the Rhino Off-Road RTV® production facility. The company has partnered with Hebei Sida Industry Group Co, LTD (HSIG) in China for production of the innovative off-road vehicle. HSIG will also be selling and distributing the innovative off-road vehicle in China.

"We'll be finalizing the plant layout, inspecting and acquiring production equipment as well as meeting with the HSIG team on production, assembly processes and quality control procedures," stated Mr. Pearl."Demand and awareness for the Rhino Off-Road RTV continues to grow both in the US and internationally - particularly as publications such as Car and Driver publish articles on the Rhino Offroad RTV. (See Car and Driver, August 2007) We are going to push the production process as we begin to implement sales and marketing programs and further develop distribution networks."

This week, a Rhino Off-Road RTV-2FS Family Sport frame and other key parts were shipped to the facility in China for modeling and assembly purposes. The company plans to introduce the Rhino Off-Road RTV to the Asian market at iOffroad Asia in December of 2007. HSIG has distribution rights for the vehicles in China and has placed an initial order for 1000 vehicles. The market for off-road vehicles in China has quadrupled over the past 5 years and is growing at over 18% per year. iOffroad Asia is an international exhibition of off-road vehicles which will be held at the China World Trade Center in Beijing, December 5th - 8th 2007.

HSIG has a 100,000 square foot facility, which is large enough to produce 5000 RTV's per year. The first phase will include two product lines housed in 30,000 square feet with annual production of up to 1000 RTV's. In order to meet production demand, the facility will feature in-house tube-bending, laser cutting and powder-coating facility. Additionally an on-site off-road testing and Demo area are to be built next year.

About Rhino Off-Road Industries

Rhino Off-Road Industries is the manufacturer of the innovative Rhino Off-Road Rough Terrain Vehicle (RTV). The RTV was designed for active, outdoor oriented families and individuals wanting to experience off-road adventure in virtually any off-road terrain. The Rhino RTV has added a new dimension to wilderness adventure tours and created a new category in the growing off-road rental industry. The dependable and affordable Rhino Off-Road RTV is manufactured in Henderson, NV. For more information please visit the ROI website at www.RhinoBrands.com.

Cautionary Statement for the Purpose of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the outdoor recreation, internet, and media industries and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission.