Hytsu Group is targeting the North American market with a second forklift brand that has capacities up to 25 tons.

Hytsu CEO Jerry Hu says the T&U brand, an acronym for “Together and Up”, will be used for the group’s “highest quality” forklifts to differentiate them from Hytsu-brand forklifts.

“We will promote T&U only in USA and Canada because we plan to successfully launch our highest quality forklifts in the Northern American market first,” says Hu. “Difficult market first, easy market second: this is our marketing strategy.”

Hu does not elaborate on the quality differences of the T&U range but points to their different manufacturing systems.

“Hytsu brand is designed and produced with a traditional Chinese forklift manufacturing system, but T&U series is (produced) with a Japanese system – better design and performance totally.”

He says Hytsu forklifts are now available in 70 countries and the company plans to establish exclusive T&U dealerships in the US and Canada.

Hytsu chose the T&U brand because it reflects the group’s culture. “‘Together and Up’ means let all business partners work hard together to go up in business,” Hu explains.

Hytsu also spent three months developing LPG forklifts with capacities ranging from 4,500lbs to 7,700lbs (2,041kg to 3,493kg) that met the EPA 07 Tier III standard. The T&U forklift will be on the market next month.