Toyota Forklift earned the number one spot in a Peerless Research Group study for quality, value and lowest cost of ownership. The study was conducted to better understand the features considered most important when evaluating lift trucks for purchase. The Toyota brand was ranked highest on the list. The respondents were remarkably satisfied with Toyota’s quality, reliability, durability and value for the investment.

“Toyota forklifts offers quality construction, low downtime, high resale value and low cost of ownership,” said one survey respondent. Another mentioned “Toyota forklifts are so well designed. They listen to their customer’s desires. Everything on a Toyota forklift serves a purpose.”

Peerless Research Group surveyed more than 200 qualified respondents involved in the purchasing of material handling equipment. Respondents represented companies from a wide range of industries that rely on forklifts to keep their businesses running.

About Toyota Industrial Equipment

Proudly manufactured in the United States, Toyota Industrial Equipment offers a full line of material handling solutions including forklifts, automated guided vehicles, fleet management services and tow tractors. Toyota’s commitment to quality, reliability and customer satisfaction, the hallmark of the Toyota Production System, extends throughout more than 220 locations in North America.

About Peerless Media and Peerless Research Group

Peerless Media produces industry-leading publications and websites - Modern Materials Handling, Logistics Management, Supply Chain Management Review and Material Handling Product News - for the supply chain, logistics and materials handling markets. As a division of Peerless Media, Peerless Research Group specializes in marketing and media research solutions for materials handling, logistics and supply chain marketers.