With one week to go until the start of CONEXPO-CON/AGG 2014, Perkins has launched its first virtual exhibition.

“We’ve taken a different approach to our marketing activities,” said Adrian Talbot, marketing centre of excellence manager, “to ensure we’re providing the right support to our customers and end users.

“We want to make it easy for our customers, end users and the media to come to the Perkins ‘stand’ and easily access the information they each require: from product benefits to our aftermarket support; and specification data to press releases.