bauma China 2014 takes place at the Shanghai New International Expo Centre from November 25 to 28, 2014. It is organized by Messe München International (MMI), MMI (Shanghai) Co., Ltd. (MMI-SH), China Construction Machinery Association (CCMA), China Council for the Promotion of International Trade – Machinery Sub-Council (CCPIT–MSC), China Construction Machinery Co., Ltd. (CNCMC). bauma China 2014 is expected to have 3,000 exhibitors and over 180,000 visitors gathering at the exhibition area of 300,000 square meters.

 “Expand market out of China” is the industry consensus

“At present, the capacity of China excavator industry has been over 400,000 annually, but the global capacity of excavators has not yet reached that number. Although many construction machinery manufacturers have a planned cut of production, there is still a backlog of products in stock.” One official of China Construction Machinery Association pointed out the difficult problem faced by China construction machinery enterprises.
 
After the “golden ten years”, China domestic construction machinery market saturation is high; the enterprises have great pressures of management; the competition has increased under the depressed economy. To stand out the fierce competition, then the Chinese construction machinery enterprises should further tap the international market demand and improve the skills to expand the market as well. In face of the overstock, many enterprises have focused on the overseas market. At present, “expand market out of China” has been the industry consensus.
Despite the industry downturn, the global construction machinery has entered the important development stage of new adjustment, revolution, and breakthrough. Brazil, Russia, India, South Africa and other BRICS have increasing market demand for construction machinery; South America, CIS, Southeast Asia, the Middle East, Africa and other developing countries still have a huge potential market. Thus, China construction machinery enterprises will have brand new developing opportunities. The organizers of bauma China 2014 take the initiative to analyze the global market demand, and focus on the China’s neighboring countries that have extensive infrastructure construction launched.

Highlight the concept of internationalization
Number of trade buyers will create a new record
The organizers of bauma China 2014 have well planned to strengthen the overseas visitor promotion to help Chinese construction machinery companies to expand market out of China, and facilitate them to make industry upgrading by getting the latest information of the global industry. Generally speaking, the work of exhibitor promotion starts a year before the show opens, while the visitor promotion starts half a year before. However, the global visitor promotion of bauma China 2014 starts unprecedentedly from September 2013, which is over a year before its opening.
Messe München International (MMI) take a broad view of the global construction machinery market, and opened up bc India together with Association of Equipment Manufacturers (AEM) in India. And from 18 to 21 September 2013, these two organizers will again cooperate to hold bauma Africa in South Africa. The two exhibitions have the common important attention, that is, to cooperate with the local partners and build up close contacts with the customers. To hold the exhibitions and find the local demands will attract more overseas visitors to join bauma China in Shanghai and bauma in Munich and get suitable machines made in China and Germany to their market.
According to statistics, bauma China 2012 has attracted 150,000 visitors and the top ten countries of visitor numbers are India, Malaysia, Russia, Singapore, Japan, Germany, USA, Australia, Indonesia and South Korea. In addition, there are also buyers from South America, Middle East and other emerging markets. At present, China construction machinery industry suffers from the downturn and continues to explore new markets; however, the international market is still optimistic about the Chinese market. the organizers of bauma China 2014 start the preparing work in advance, expand the period of visitor promotion to expect about 180,000 visitors this time, which provides abundant opportunities for Chinese enterprises showcasing themselves.
Messe München International (MMI) holds extensive trade shows in Asia, Russia, Middle East, South America and Africa. With twelve affiliates abroad – in Europe and in Asia – and over 60 foreign representatives actively serving over 90 countries, it has a worldwide business network. Messe München International has launched the extensive promotion for bauma China 2014 through the global network. That’s an important guarantee that bauma China owns a large number of overseas buyers that keeps growing steadily. 
At bauma China 2012, Sany has sealed the contracts of 3.8 billion RMB; XCMG has made its cooperation projects and purchase contracts worth of over 1 billion RMB; the orders of XGMA excavators have more than 0.5 billion RMB. Besides, bauma China also provided many potential customers. It is estimated that bauma China 2014 will attract a large number of trade visitors from Asia, Africa, South America and other developing countries to come to visit and do business.

Messe München International
Messe München International is one of the world´s leading trade show companies. In Munich alone it organizes around 40 trade shows for capital and consumer goods, and key high tech industries. Each year more than 30,000 exhibitors and around two million visitors take part in the events held at Messe München exhibition center,  the ICM – International Congress Center München, and in the MOC Veranstaltungscenter München. The leading international trade fairs of Messe München International are all FKM-certified, i.e. exhibitor and visitor numbers and the figures for exhibition space are collected in line with agreed standards and independently audited on behalf of the FKM (Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen), a society for the voluntary monitoring of fair and exhibition statistics.

In addition, Messe München International organizes trade shows in Asia, Russia, the Middle East, South America and South Africa. With twelve affiliates abroad – in Europe and in Asia – and over 60 foreign representatives actively serving over 90 countries, Messe München International has a worldwide business network. The Group also takes a pioneering role as regards sustainability: It is the first trade-fair company to be awarded energy-efficiency certification from the technical inspection authorities TÜV SÜD.