A new materials handling machinery website has just launched which promises to make finding a forklift truck practically as easy as purchasing online groceries.

The Mitsubishi Forklift Trucks website, now live at www.mitforklift.com, is intended to reflect the company's defining principles - founded on the combination of friendly local dealers with big business resources. Further to this, however, it is designed to provide customers with fuller information before they liaise with dealers directly on which truck or service suits them best.

Mitsubishi headquarters declared:"Our aim is to give the customers everything they need to make acquiring our products and services as simple as possible. This website is the perfect way to help people access comprehensive details of our trucks and the great support we provide for them.

"The site will also put customers directly into contact with a local Authorised Mitsubishi Dealer. Our dealers are individually selected for their expertise, and so can offer tailored advice to help customers in making the perfect choice to meet their own particular forklift needs - wherever they are."

The multilingual site contains numerous images - and in some cases videos - of the products in action as well as advice on parts, services and warranties. Also online are key specifications and full technical data which can be downloaded or posted to the customer free of charge.

The site is the first of its kind to have the same domain translated into six different languages, in order to fully accommodate its customers across Europe.

Mitsubishi sources added: "The purpose of this site is to make it easy for anyone, from a building manager in Russia to a warehouse operative in Spain, to benefit from the quality of our award-winning products and expertise.

"Now it just takes the click of a button to let us help you find what's right for you."