In the scorching June and July, Jungheinrich, the world’s leading logistic equipment & service provider, held “Green Logistics, Healthful Future” road shows in high tone throughout China. With the keynote of green logistics, the activities were aimed to promote the pubic focus on the new energy-saving technology in the logistic industry and sustainable use of energy resources, and to offer the opportunity for professionals to discuss about the sustainable development outlook of Chinese logistic industry.

As a multinational with business around the world, Jungheinrich has paid attention to its social responsibility since the very beginning of its establishment. Adhering to the sustainable development awareness of the environment and the utilization of renewable resources, Jungheinrich has always acted on this awareness throughout the production plants and service departments. From materials supply, R&D, production, sales, service to product recycling, we have strictly followed up the European environmental protection codes in all stages of the whole forklift life cycle to save energy and collect & dispose of recyclable materials. The long-term objectives that Jungheinrich has been persistently seeking for 50 years are the continuous development and improvement of forklift products, less factory emissions, lower consumption of forklift fuel and the harmonious co-existence with the environment.

The road shows were frequently held in Shanghai, Beijing, Suzhou, and Guangzhou. Besides publicizing the environmental protection concept of Jungheinrich Group, we marketed the new EFGn 2/3 series counterbalance forklifts with higher localization extent assembled in Jungheinrich’s plant in Qingpu Shanghai and the rental and used equipments business more applicable to current market demands. The road shows not only won the outstanding market feedback but also attracted more eyes from the industry on the high-quality and technologically advanced Jungheinrich forklift. Nearly 200 senior managers from the logistics & warehousing field of different industries attended the road shows in person and jointly discussed with Jungheinrich experts about the energy-saving and high-efficiency of material handling equipments and the environmental impact and protection measures of warehousing and distribution operations. These VIP guests came from the leading enterprises of different industries such as UPS, DHL, TNT, Coca-cola, KFC, NGS, Yum!, Watsons, Lotus, Braun, Shell, Semir, YCH, ABB, Kohler, Unilever, SEW, Sinotrans, Danfoss, K&N, Airbus, Sidel, Schneider, Bosch, Beijing Zhongchu, Huawei, Xtep, etc.

The new EFGn 2/3 series counterbalance forklifts released in the road shows not only boast of a shorter lead time for the local clients through the domestic assembly but also represents the breakthrough into the ergonomics, three-phase AC technology, curve control, traction control, brake system, user-friendly display design, etc in inheritance of Jungheinrich’s constant design philosophies of high efficiency, energy saving, environmental protection and safety. EFGn 2/3 series are featured with higher utilization efficiency, thus can reduce the long-term cost, which well interprets our customer-oriented service concepts and our brand image of “Jungheinrich - well worthwhile”.

The market orientation and customer orientation approaches also provide Jungheinrich the continuous drive to master the customer demands and seek the innovations, which are fully demonstrated in the other two types of order pickers, EKS 210 and EKS 312 adopting new technologies. Among the new technologies, the advanced user-friendly operation system, wireless RFID technology, automatic warehouse navigation system and tailor-made design philosophy can improve the pick efficiency by up to 25%, thus deeply impressed and inspired the guests.

Under the background of the global financial crisis, Jungheinrich develops the new approaches to start to plan for the new strategic layout of Chinese market, establish and improve the sales service network, launch the products more in conformity to the demanders of local user and enhance the marketing of new products, all of which demonstrate Jungheinrich forklift’s acute vision, decisive action and special corporate value attitude in the current downturn environment.

The duck is the first to feel the warm river water. The reasons why Jungheinrich forklift achieves the better performance in the unfavorable environment lie in the vigorous and confident corporate culture, but also in its special direct sales mode, which can help Jungheinrich not only quickly learn the customers’ demands and market trends in the shortest time and distance but also synchronously make the scientific decision and take the quick action at the time of the significant change in the market. Embodied in the products and services, the benefits of the mechanism will create higher value for our customers and make the logistics the key factors of their success.

About Jungheinrich

Jungheinrich ranks among the world’s leading companies in the material handling equipment, warehousing and material flow engineering sectors. The company is a logistics service provider with manufacturing operations, which offers its customers a comprehensive range of forklift trucks, shelving systems, services and consulting covering the entire field of intralogistics. Jungheinrich shares are traded on all German stock exchanges.