Tennessee retailer to offer products and services for motive power applications.

Master Battery, LLC, a diversified battery sales, service and recycling company, has announced a new alliance with Exide Technologies, a provider of stored electrical-energy solutions.

As part of the new agreement, Exide’s Industrial Energy Americas division will supply Master Battery lead-acid batteries for a broad range of motive power applications. In addition to sales of batteries for motive power applications, Master Battery will provide battery service and preventative maintenance programs for its motive power customers.

In the materials handling industry, the batteries are used to power lift trucks; various types of pallet trucks and stackers; order pickers; reach trucks; and mobile utility work platforms. These quiet, powerful, zero-emission vehicles are an integral part of modern materials handling.

“Exide has a strong track record in serving the specific needs of our customer base,” says John Bondy, vice president of motive power sales for Exide Technologies. “As Master Battery works to aggressively expand its industrial offerings, Exide will continue to build upon this relationship, maintaining our focus on making our new customer more competitive and more successful.”                                                       

“Our new alliance with Exide Technologies enables us to offer our customers a comprehensive range of technologically-advanced products and services,” says Will Kegley, president of Master Battery. “We look forward to providing our customers with an expanded line of products from one of the most respected manufacturers in the industry.”

Headquartered in Knoxville, Tenn., Master Battery has locations in Knoxville and Johnson City, Tenn.  Its recycling division provides battery recycling services to customers throughout East Tennessee.