Whilst most companies are just happy to stay in business in the current depressed business climate, Lancer have tangibly underlined their superior quality and image by posting a truly outstanding 25% sales increase for 2008 against 2007.

This notable achievement is reflected right across the famous Lancer, niche range of Sideloaders and Side Loader Forklift Trucks which are manufactured by the company itself and are tailor-made to fit specific sectors and deal with light, heavy or awkward loads – indoors and outdoors. The Lancer brand is literally built around a crucial combination of easy user-friendly operation, rugged reliability and the lowest cost of ownership and downtime. All of these benefits are contained within an aesthetic appearance and guaranteed conformity to all appropriate health & safety regulations. And given that there is no such thing as a typical requirement, the Lancer trucks are offered in variations of power unit and weight bearing capacity as well as choices of deck width and height and fork width – together with an ergonomic, feature-led cab which ensures unrivalled, optimum comfort and efficiency.

As National Sales Manager Glen Middleham observes "This level of turnover increase is more than just a fluctuation or luck, it represents the key fact that when times are tight and customers are having to be much more discerning and professional in terms of purchasing and cost decisions then they opt for the name which ensures peace of mind and performance. We are also realistic enough to offer the customer the options of short term leasing or factory-standard refurbished trucks to suit their needs, and our modern UK warehouse ensures rapid spare parts whenever needed. Simply put, there is no substitute for good service and support".

About Lancer

 

Lancer, one of the longest-established names in long-load handling, is bringing new energy to meeting the needs of the market place.

 

Lancer Sideloaders has a 50-year pedigree serving many customers throughout Europe, but the business isn't resting on its laurels. To its regularly refreshed product range, it's now adding a new UK HQ, a completely new parts-direct operation, and a rapidly-growing sales and service network. 

 

Truck productivity can be dependent on fast parts availability. Lancer has its own 2,000 sq m parts warehouse in Leighton Buzzard. With our own in-house operation, we have faster communications, better control, and we can apply a much higher level of product knowledge and expertise. Lancer have over 2,500 lines of OE sideloader parts in stock in the warehouse with a fully manned pick pack, technical support and parts sales support team.